Marketing Data Analytics

2 giorni fa

Milano, Italia Culligan Italiana Spa A tempo pieno

Culligan is a leading, global water treatment company that provides products and services for consumers in all aspects of their lives including at home, the office, the gym, as well as at restaurants, hotels, and hospitals. Culligan is the most recognized water treatment brand in the world and has cultivated its reputation by delivering exemplary service, quality, and expertise over its 80 years of industry leadership.

**Description**
Reporting to the Digital Marketing Manager, you will develop the data analytics strategy related to the users journey of our different websites.
You’ll have an important role in the digital team, and will have the chance to develop your skills on different projects

**Your mission**:

- Implement Google Analytics 4 and its tagging plan
- Configure web analysis tools (Google Analytics, Google Tag Manager, Hotjar...)
- Produce reports and dashboards for monitoring the main Kpis (Google Data Studio, Excel )
- Analyze the performance of digital journeys based on data from our various analysis tools
- Design User Journey Maps based on your learnings and identify key touchpoints to optimize
- Recommend developments considering user needs and business objectives of customers
- Monitor the implementation of your developments and manage build a CRO strategy with A/B testings to validate your proposals on Google Optimize

**Desired profile**:

- You have at least 3 years of professional experience in digital marketing and in your previous experience you have worked in an agency or with an advertiser
- You have a background in web data analysis, data marketing and user journey
- You have an analytical mind, you are proactive, rigorous and curious
- You have a very good understanding of the business, marketing, and strategic issues of a digital project
- You like to manipulate numbers and draw conclusions
- You have a good knowledge of the web and you have already worked on Google Analytics
- You like to understand the business challenges of customers and the expectations of their users
- You attach great importance to the end user experience and are interested in UX issues

**Sede di lavoro**: Milano oppure Granarolo dell'Emilia (BO)

Contratto di lavoro: Tempo pieno, Tempo indeterminato

Orario:

- Dal lunedì al venerdì

Tipi di retribuzione supplementare:

- Tredicesima

Lingua:

- Inglese (Obbligatorio)

Sede di lavoro: Ibrido/da remoto (20124 Milano)

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