Chief Marketing Officer

14 ore fa

Milano, Italia Boggi Milano A tempo pieno

BOGGI MILANO, upper premium brand, international leader in the Menswear Segment, is looking for a

CHIEF MARKETING OFFICER.

Reporting directly to the CEO and working in close coordination with the Style Center and Merchandising Departments, this role will conceive and manage all Brand’s marketing strategies and lead the marketing function to achieve global and regional business goals.

- An open-minded approach and a creative mindset, able to constantly explore new

opportunities

- Ability to work with creative counterparts to develop successful communication and PR

campaigns

- Outstanding communication capabilities
- Proven operational decision-making capabilities
- Strong adaptability in maintaining effectiveness throughout possible shifts in the retailing

environment

- Result driven mind-set fixing high goals for personal and team accomplishments
- Great team player ability, being able to work and cooperate effectively with others, may

- Specific advanced knowledge of Digital, Social media and CRM programs management

- Envision and implement efficiently a long term Marketing plan for the Brand
- Create, develop and implement Marketing programs (including Branding and Product

Campaigns, Events, Digital Marketing, and PR) that are innovative, creative and

demonstrate ROI with focus on increasing Retail KPIs

- Develop and manage a global customer centric marketing strategy following an Omnichannel

approach

- Develop annual budget proposals and expenditure allocation, regularly analysing and

reviewing such allocation to ensure that results are achieved efficiently

- Work closely with product management team to define marketing materials and programs
- Manage social media presence and direct programs to improve social media reputation

and recognition

- Undertake continuous analysis of competitive environment and consumer trends reporting

such trends periodically to the C-Level Committee

Place of work. Milan

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