Product Manager

1 giorno fa

Firenze, Italia Menarini Group A tempo pieno

Overview:
Join us as a Product Manager (PM) to spearhead the management and development of our esteemed Brands.

He/She will be responsible for developing and executing product strategy, pricing and positioning, gathering customers requirements and market trends.

He/She will at all times be acting with the highest standards of integrity, in adherence to the code of conduct of Relife and Menarini Group and in compliance with local and international laws and regulations.

**Responsibilities**:

- Drive the strategic development of marketing Brand Plan and a comprehensive 5-year plan for sustainable growth.
- Management of the products portfolio according to the brand strategy and investments
- Conduct in-depth analysis of trends, competition, and pioneer the identification of novel consumer insights.
- Implementation at 360° of launches: communication, activities and follow-up of sales
- Creation and management of communication campaigns.
- Develop and manage relationships with Scientific Societies and KOLs
- Develop promotional materials in line with country marketing strategy
- Analysis of the performances of the brand and of the competitors
- Ensure in country promotional budgets deliver commercial impact
- Work in synergy with the other company functions involved in brand development: Education, Medical Affairs, Training, Supply and Finance.

Qualifications:

- Demonstrated 6-8 years of progressive experience in roles such as healthcare management or pharmaceutical marketing.
- Proven success with a track record in marketing roles within the biotech/pharmaceutical industry for a minimum of 4-5 years.
- Sales track record of success within biotech/pharmaceutical or any other industry is a preferred (at least 1-2 years)
- Aesthetics medicine experience is preferred
- Ability to work with different stakeholders (Health Care Professionals, Key Opinion Leaders, Area Managers, Agencies)
- Forecast activities & Basic financial principles understanding
- Entrepreneurial mindset & results orientation
- English language proficiency verbally and in writing (Common European Framework: B2)

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