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Regional Product Marketing Manager
2 settimane fa
At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions—myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.
As we are expanding our team, we’re looking for a passionate Regional Product Marketing Manager to help us make a real difference in the Fintech industry. Ready to join us and shape the future of payments? Let’s make it happen
**About the role**:
You will be responsible for leading the regional product marketing strategy, working with the Bulgarian and regional Marketing teams to execute high-impact go-to-market campaigns, shape compelling product messaging, and drive business growth in a fast-paced B2B environment. You will be a key driver in positioning our products effectively to the region, enabling sales teams, and ensuring our marketing efforts resonate with target audiences. This is a strategic leadership role where you will collaborate cross-functionally to enhance our market presence and deliver measurable results.
**What you’ll do**:
Develop and execute the regional product marketing strategy.
- Build compelling regional marketing strategies that drive engagement both product and, brand awareness, customer engagement and deliver tangible results
- Drive regional specific tailoring to the product marketing lifecycle, responsible for product KPIs and actioning data-driven campaigns focused on acquisition, engagement and retention within the region
- Proactively identify and capitalize on market opportunities to drive revenue growth
- Align messaging across multiple business units to ensure consistency and effectiveness
**_ Create High-Impact Sales & Marketing Materials_**
- Craft compelling creative strategies and marketing assets to execute through marketing channels
- Create clear, engaging narratives that differentiate us in the market
- Define and optimize product positioning to highlight unique value propositions relevant to regional market conditions and opportunities
- Develop presentations and materials aimed at engaging and informing partners, executives, and sales teams
**_ Drive Market Insights & Performance Optimization_**
- Establish and track product and campaign KPIs to measure effectiveness of product marketing strategies
- Leverage product performance and customer data to inform marketing decisions
- Conduct market research to stay ahead of trends, understand customer needs and behaviour and monitor the competition
**_ Lead Cross-Functional Collaboration_**
- Partner with relevant Sales and Product teams to ensure alignment across activity to deliver against sales targets, the product roadmap and marketing activity
- Get buy in from key stakeholders around the business on go-to-market plans, promotional campaigns, and sales enablement programs
- Coordinate Product Marketing activity with other Marketing teams to ensure seamless execution of initiatives
**This role is perfect for you if you have**:
- 4+ years of experience in product marketing, strategy, or content marketing
- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into marketing strategies
- Excellent communication skills, both written and verbal, with experience creating compelling content and presentations
- Strategic mindset, capable of aligning marketing efforts with broader business objectives
- Proficiency in marketing automation tools, CRM systems, and analytics platforms to drive data-informed decision-making
- Experience in fintech and payments would be considered an advantage
- Fluent in English
**Why you should join myPOS**:
- Vibrant international team operating in hi-tech environment
- Annual salary reviews, promotions and performance bonuses
- myPOS Academy for upskilling and training
- Refer a-friend bonus as we know that working with friends is fun
- Annual individual training and development budget
- Teambuilding, social activities and networks on multi-national level
