Brand Strategist, Italy

1 settimana fa

Milano, Italia Canva A tempo pieno

**Description**

**Join the team redefining how the world experiences design.**

**Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte**

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

**Where and how you can work**

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Milan so we can best support our teams and keep collaboration flowing.

This role is a 6 month engagement, working full-time hours.

**About the role**
As a Brand Strategist, you’ll shape how Canva shows up across the Italian market, working closely with the campaigns team and Regional Creative Director to bring the Canva brand to life. You will work specifically within Brand Marketing in Italy to launch our first ever brand campaign in the market, trialling a completely new approach diverting spend from performance to attract new audiences.

**What you'll do**

- Be the voice on the ground to support launch of first ever Italian brand campaign, replacing historical Performance Marketing approach

- Strive to achieve Fame with advertising and win local hearts and minds through innovative story telling

- Leverage category entry points data to help determine focus areas for creative

- Partner closely with local creative agency to ensure campaigns are rooted in local insight and connected to the global Canva brand

- Support with campaign optimisations, leveraging research and testing during the development and throughout the campaign

- Working with closely with Integrated Marketing team, internal Creative team and our global media agency to deliver 360 local campaign

**About the Team**

Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.

As part of the International Marketing Group, our Growth Marketing team drives Canva's growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in Europe regional campaigns, localized moments, and evergreen creative initiatives across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.

**Other stuff to know**

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you

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