Digital and Marketing Operations Coordinator
5 giorni fa
Qatar Airways (QR) have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Digital and Marketing Operations Coordinator Southern Europe.
Based in Rome, you will assist with the planning and execution of Digital and Marketing activities for the Southern Europe region. You will handle digital and marketing operations tasks for all campaigns and B2B & B2C activities.
Specific Accountabilities include
- Executes end-to-end B2B & B2C campaign briefs, timelines and deliverables - from planning, budgeting and creative assets development, through to post campaign and tracking reports
- Acts as the primary person responsible for the updating of key channel assets in a timely manner to display promotional offers, value-add and ancillary product propositions, and loyalty initiatives
- Delivers performance reports of each channel through regular performance reporting and analysis, suggesting enhancements to both campaigns and relationships with third party suppliers to increase value.
- Generates reports to help the team to monitor usage of assigned marketing budget and the associated returns on investment for activities
- Maintains and updates the calendar of all B2B & B2C activities.
- Ensures all B2B & B2C campaigns are compliant with Qatar Airways’ brand guidelines and standards, such as ensuring the QR logo is reflected and the standard colours are displayed on the branding tools
- Maintains strong awareness of new and emerging digital / automation tools within the assigned region and propose where appropriate to improve Digital Direct penetration and Loyalty.
Qualifications
Qualifications - External
- Bachelor’s degree or equivalent ideally in Marketing or a related discipline.
- Experience in Digital Marketing, corporate business acquisition, partnerships and Loyalty marketing
- Expertise in all digital tracking and monitoring aspects as well as reporting tools
- Fluency in English (written and spoken) is essential for this role. You must also have the right to live and work in Italy to be considered for this role.
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