Brand Leader Hematology

**Brand Leader Hematology**

At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities.

In the last 15 years, AstraZeneca has built and strategically acquired one of the most promising Oncology pipelines in the industry. We are helping patients by redefining the cancer treatment paradigm in four main disease areas - breast, ovarian, lung and haematological cancers. Our approach is focused on using ground-breaking science to further our understanding of cancer and make a positive impact on changing patients’ lives.

As **Brand Leader Haematology** you will be accountable for managing all marketing activities in Haematology therapeutic area to support company objectives and you’ll play a pivotal role to make a positive impact on changing patients’ lives.

**MAIN DUTIES AND RESPONSIBILITIES**

Reporting to the Head of Franchise Sales & Marketing Hematology you will lead the development of brand strategy and marketing plans for successful launches related to our pipeline as well as analyse the market segment, including identification of key growth drivers, opportunities and risks to be leader in the Italian biologics market.

Your responsibilities will comprise the following aspects:

- Defining marketing strategy for the product through the implementation of cross functional Brand Building process considering Company and Brand objectives, and in line with the Italian legislation and AstraZeneca compliance and procedures
- Leading cross functional Teams in order to guarantee the effective implementation and monitoring of Brand plan actions
- Working with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats
- Providing promotions, public relations, and advertising associated with assigned brands/products
- Guarantees support and engagement with Field Force
- Participates in development of training for field/customer service personnel on brand information
- Works closely with sales leaders to identify opportunities/issues
- Achieving annual brand plan by coordinating cross-functional teams
- Ensuring high Corporate image around Scientific Community
- Maintaining and developing the relationship with KEEs (project, meeting and publications) and with HQ for Global projects
- Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

**ESSENTIAL REQUIREMENTS**
- Business or Scientific Degree
- At least 4 years of marketing experience, with a strong preference for experience in healthcare or biopharma industry
- Experience in launching products
- In-depth understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)
- Ability to lead and/or engage cross-functional working groups and teams
- Excellent project management skills
- Strong communication skills
- Successful record of creating and deploying digital content & channels
- Proven experience of engaging with and leveraging insights from external customers e.g. KEE’s, prescribers, patients and payers
- Comfort operating in a highly regulated environment and industry
- Proficiency in English and Italian

**Why AstraZeneca?**

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. We’re opening new ways to work, pioneering ground-breaking methods and bringing unexpected teams together. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.

The recruitment team will evaluate your profile and review your CV to determine whether your skills and experience match the job profile.