Brand Manager Tena

10 ore fa

Legnano, Italia Essity A tempo pieno

**Brand Manager TENA**:
For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a passionate Brand Manager for our TENA Brand reporting directly to the Senior Brand Manager TENA.

**About the Role**:
Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.

**What You Will Do**
- Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development
- Leads annual Brand P lans: owns brand A&P and defines brand activation touch points in line with Global Guidance; r esponsibility for sufficiency and accuracy of A&P allocation & monitoring
- Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of D igital & Paid Media
- Leads Brand & Innovation Campaign Activation, tracking and corrective actions; for Product Innovation is responsible of achieving the business case and leads and survives all phases including Phase In/ Phase Out, distribution and brand activation
- Owns Brand Assortment, Product Management and Pricing in line with Global Guidance; drives Assortment initiatives together with G lobal Partners (SC, GPM, GBIS, PMI)
- Expert in capturing Consumers and Customers Insights
- Provides feedback to the Global Brand Strategy
- Responsible for the Media Plan Strategy

**Who You Are**
- University Degree in Business Management, Marketing or a similar academic background
- Minimum 2 years of previous experience in a marketing role, background from the FMCG sector is a plus
- Fluency in English
- Media knowledge
- Familiarity with Excel and Nielsen for Data Analysis
- Team Collaboration and good communication skills
- Proactivity in leading multiple projects at the same time

**What We Can Offer**

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

**Application End Date**:
15 ott 2025
**Job Requisition ID**:Essity257163

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