Marketing Manager

9 ore fa

Bolzano Bozen, Italia TechBiz Global GmbH A tempo pieno

TechBiz Global is a leading recruitment and software development company. Our diverse, globally distributed team provides IT recruitment, outstaffing, outsourcing, software development, and different consulting services with a primary focus on making our partners achieve their business goals successfully.

With headquarters in Germany we have successful clients all over the world. We can understand your unique needs. Our team has hands-on experience with the challenges that come with rapid growth and the IT sector. That’s why all of our offerings are built with a tech mindset.

We’re looking for a client strategic, hands-on **Marketing Manager** to lead and scale our B2B marketing efforts. This role spans go-to-market strategy, content and campaign creation, and digital marketing—offering the opportunity to grow into a **Head of Marketing** role.

**Key Responsibilities**:
**Go-to-Market & Growth**
- Launch new products and lead beta program promotions.
- Align messaging across marketing, sales, and product teams.
**Content & Campaigns**
- Own the content calendar: case studies, social posts, newsletters, webinars.
- Drive campaigns targeting engineers, infrastructure operators, and consultants.
- Lead messaging and outreach on LinkedIn and cold channels.

**Digital Marketing & Analytics**
- Manage website, SEO/SEM, and paid ad strategies.
- Automate lead generation and onboarding using modern tools.
- Track and optimize campaign performance through analytics platforms.

**Brand & Community**
- Build brand authority in structural health monitoring and digital infrastructure.
- Engage with early adopters and organize webinars and virtual events.

**Experience & Skills**
- 4+ years in B2B marketing (SaaS, engineering tech, or infrastructure preferred).
- Strong writing and storytelling skills.
- Experience with HubSpot, Webflow/WordPress, Google Analytics, Canva/Figma, and LinkedIn Ads.

**Mindset & Culture Fit**
- Strategic thinker with a hands-on, proactive approach.
- Comfortable in a fast-paced, startup-like environment.
- Fluent in English and Italian (other languages a plus).
- Passion for infrastructure, sustainability, or digital transformation.

**What We Offer**:

- Purpose-driven, collaborative culture.
- Ownership and autonomy in shaping marketing.
- Competitive salary + performance bonus.
- Hybrid work with the option to be based in beautiful Bolzano.
- Clear growth path as we scale internationally.

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