Social Media Marketing Specialist

**Social Media Marketing Specialist**

**The Position**

We are seeking an innovative, creative and passionate Social Media Marketing Specialist.

This person will be responsible for creating brand awareness and driving revenue through organic/paid social and influencer marketing.

This person will be responsible for managing, growing, and deepening engagement with a large and growing follower base globally.

**Tasks & Responsibilities**

**Organic Social Media**
- Develop and implement the Social Media Marketing Strategy and improve current processes in line with business goals
- Create engaging social programs, both editorial and promotional, with a cohesive point-of-view and brand voice to grow the community, engagement and revenue within the social media and community space.
- Responsible for all content planning, delivery, execution and community engagement managed by the team.
- Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube, Twitter and TikTok.
- Coordinate assets creation including copy, static, infographics and videos for various social media platforms (organic/paid) managing the internal creative team and freelancers.

**Paid Social Media**
- Working with the performance team to formulate the Global Paid Social Media Strategy and responsible for coordinating the strategy - across all social channels - Facebook, TikTok and Instagram.
- Responsible for ensuring social media adverts are being delivered effectively - on the right channels, to the right audience at the right time whilst optimising budgets.
- End-to-end ownership of Paid Social campaigns, including audience and campaign planning, creative brief, set up & activation, optimisation towards performance marketing KPIs and campaign evaluation.
- Identify and test new innovative and growth opportunities within the channels to deliver on CPA/ROAS/LTV goals.
- Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimisation to improve channels performance.
- Manage social media budget and develop/evolve social analytics to quantify the effectiveness of social platforms.

**Influencer Marketing**
- Be at the forefront of influencer marketing for the company, staying on top of trends, channel algorithms and platforms, legalities as well as trends in the influencer community.
- Brainstorm new, creative approaches to influencer campaigns
- Creating impactful influencer campaigns, overseeing a team of specialists to audit and outreach to influencers, as well as negotiating and briefing influencers to create impactful content and creatives.
- Analysing data from various sources, developing action plans and identifying gaps in the influencer marketing process and working to rectify with the marketing teams.
- Deliver influencer strategy objectives and maximise commercial opportunities through robust analysis and reporting.

**Must Haves**
- Robust experience with social media marketing accelerating channel growth organically/paid and influencer marketing.
- Extensive knowledge of influencer marketing and current rates.
- Proven track record & results in the previous positions.
- Advertising platform expertise (Facebook and TikTok Ads)
- Solid understanding of social media and content performance metrics.
- Experience presenting metrics and progress to goal to senior leadership
- Open-minded to creative strategies and new ideas with a focus on pro-active problem-solving
- Collaborative but able to work independently in a fast-paced, deadline-driven environment
- Excellent written and oral communication skills in English
- At least 3 years of experience in social media marketing (organic and paid) and influencer marketing.
- Experience managing paid social (Facebook, Instagram, TikTok) campaigns at scale
- Direct response eCommerce experience on Facebook

**Preferred Qualifications**
- Prior consumer social media and influencer marketing experience growing and managing social brand channels of significant scale, preferably in the luxury, fashion or beauty industries.
- Master’s degree related to Digital Marketing
- An impressive track record of growing audiences and delivering on social metrics.
- Previous experience working within a global organization.

**What else do we offer**
- Competitive compensation package
- Learning & Development Programs
- Flexible working hours and the possibility to do hybrid work (office + home)
- A free-pair Designer Eyewear of your choice for every anniversary date
- Employee discount on purchases on SmartBuyGlasses website
- A truly young and international team with 20+ nationalities in a team of 160+
- Opportunity for growth and to make an impact in the company future

**Company Profile**

SmartBuyGlasses Optical Group, which operates under Motion Global Ltd., is one of the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become a market leader