Product Marketing Manager, Ignitetech
7 giorni fa
The content marketing industry is stuck in a paradox: businesses need more content than ever to engage customers, drive conversions, and retain loyalty, but scaling quality content production often sacrifices relevance and creativity. According to HubSpot, 70% of marketers are investing in content marketing, yet many fail to generate results because they are overburdened by manual processes, generic outputs, and an inability to personalize at scale. The gap between quantity and quality is widening, leaving brands unable to stand out in a noisy digital landscape.
IgniteTech is approaching this challenge differently by embracing an AI-first philosophy. We leverage AI to craft multi-format, personalized content—blogs, videos, visuals—that resonates with customers while maintaining operational precision through automation. This means we can produce scalable, high-impact content faster, distribute it intelligently across channels, and optimize performance in real time. For marketers who love building relationships through engaging storytelling but also appreciate the data-backed insights that drive strategy, this approach is both exciting and groundbreaking.
This role is for someone who thrives on balance. It’s 80% hands-on AI-powered content creation and optimization, 20% strategic oversight of campaigns. You’ll use AI tools to turn briefs into actionable, multi-channel content strategies that align with customer needs and business objectives. This is not a job for those who want to remain hands-off or dismiss the role of AI in modern marketing. It’s also not for those looking for purely operational or strategic roles—it’s for creators who can bring ideas to life and manage their impact. The goal is clear: produce content that moves the needle on engagement, conversions, and retention.
As part of our team, you’ll bridge creativity and operations, leading the charge in scaling impactful content through innovation. If you’re passionate about AI’s role in marketing, love seeing your creative work deliver measurable results, and value the opportunity to deepen customer relationships through personalized content, this is your chance to make a real difference. If you’re ready to redefine what’s possible with AI-driven content, we encourage you to apply.
**What you will be doing**
- Develop multi-format, SEO-optimized content (blogs, social posts, videos) using AI tools
- Implement automated workflows in HubSpot, execute omni-channel distribution strategies, and manage content scheduling across platforms
- Gather inputs to generate personalized content (newsletters, customer testimonials, success stories)
**What you will NOT be doing**
- Creating content without strategic purpose or campaign alignment
- Managing marketing operations without deep involvement in content creation
- Executing isolated marketing tasks without connecting to broader campaign goals
**Key Responsibilities**
- Use AI to deliver scalable marketing content that drives conversions, engagement, and retention
- At least 3 years of experience creating marketing content in multiple formats (blogs, social media, video, etc.)
- Professional experience using AI tools to generate marketing content
- Professional experience using HubSpot, including managing data, building customer segments, and running campaigns
**This position is also known as**:
- AI Marketing Specialist
- Growth Marketing Manager
- Digital Marketing Manager
- Digital Marketing Consultant
- AI Marketing Manager
- AI Digital Marketing Manager
- AI Marketing Executive
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