Brand and Communication Specialist
2 giorni fa
**DESCRIZIONE**:
Aspiag Service srl - concessionaria del marchio Despar nel Triveneto, Emilia Romagna e Lombardia - seleziona per la sede di Mestrino (PD) un/a:
BRAND AND COMMUNICATION SPECIALIST
La risorsa inserita all’interno del team Branding, Comunicazione Esterna ed Eventi sarà responsabile dell’implementazione della strategia di comunicazione per le insegne del gruppo (Despar, Eurospar ed Interspar) e per il masterbrand. Il suo ruolo sarà quello garantire e mantenere l’integrità dei messaggi, dell’immagine e del posizionamento del brand sul piano valoriale e commerciale
Nello specifico si occuperà di:
- Brand Identity: definizione del posizionamento delle insegne in collaborazione con il direttore marketing.
- Communication Plan: redazione del documento strategico della comunicazione e il piano annuale e di medio/lungo periodo a livello di masterbrand e di insegna (Interspar, Eurospar e Despar).
- Media Plan: proporre un piano di comunicazione ATL/BTL (on e off line) a supporto delle attività di comunicazione.
- External Agency: collaborazione costante con agenzie esterne per definire la creatività ed implementare la comunicazione.
- Brand Analysis: verificare, in collaborazione con il team marketing intelligence, l’andamento della percezione dei clienti (brand positioning tracking e altre ricerche di mercato).
- Competition: analizzare la concorrenza relativamente alle attività di comunicazione.
Sono altresì requisiti indispensabili buone doti comunicative, forte interesse verso il mercato consumer e al mondo della comunicazione, attitudine al lavoro in team, flessibilità, dimestichezza nell'utilizzo del pc e dei principali software per la creazione di contenuti digitali.
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