Google Search Ads Specialist

5 giorni fa

Roma, Italia Pearson A tempo pieno

**Purpose**:
One of our goals at Pearson is to help more people learn English and other languages, to enable them to make progress in their lives, whether that's to get a promotion at work, to move abroad to study or work or to earn a qualification. Mondly is part of our English Language Learning division. Mondly offers high quality online learning in English and 40 other languages to consumers across the world via its mobile and web apps, virtual reality and augmented reality products. It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs.

This is an exciting time to join the Pearson Mondly team, as you can play a key part in shaping growth plans.

The Google Search Ads Strategist will play a key role in defining and executing effective user acquisition and retargeting strategies across the Google Ads platform, keeping an eye on scaling the monthly budgets and yielding a satisfactory ROI.

**Key Accountabilities**:

- Create, manage, and scale user acquisition (Google Search) and retargeting campaigns on the Google Ads Platform
- Maintain and monitor keyword bids, monthly budgets, impression share, quality score, and other important account metrics in line with the business goals
- Research, analyze, and test new keywords/setups on an ongoing basis
- Create A/B tests, analyze results and choose the best strategies to attract new users to the Mondly web platform
- Collaborate with Account Managers from Google to understand the latest applicable rules and ensure that our campaigns target the right users through efficient tactics
- Collaborate with Technology and other Marketing specialists for the set-up of new campaigns, events tracking, creation and monitoring of landing pages, conversion rate optimization and other web-related improvements
- Create weekly and monthly performance reports
- Monitor market trends and identify the latest innovations in Google search strategies

**Qualifications & Skills**
- Degree (or equivalent) preferred ideally in Computer Science, Engineering or equivalent experience
- Experience and demonstrated record of success in building, maintaining & optimizing Google Ads Search campaigns at scale (min. $50k/month)
- Proficient in using web analytics (Google Analytics) and web tracking tools (Google Tag Manager / Google Optimize / Hotjar)
- Good knowledge in CRO and landing page optimization - preferred
- Analytical skills and detail-orientation
- Highly skilled in Microsoft Excel and PowerPoint
- Creative Thinker and Problem Solver
- A strong communicator able to seamlessly collaborate with several different teams
- Robust decision making - based on evidence and data
- Passion for education and learning
- Possesses a global outlook and approach
- Operates as a self-aware, effective team player
- Experience of working and thriving in a global matrix organization is beneficial
- English language is a must, foreign languages a plus

**Skills/ Competencies**
- Understand the Business: Has/develops a knowledge of business and product strategies. Brings digital mindset and experience to bear in solving challenges and capturing opportunities.
- Collaboration: Acts as a member of cross-functional teams with mínimal guidance. Partners closely with internal stakeholders.
- Innovator: Investigates and validates new market and user acquisition opportunities based on emerging trends.

**Job**: MARKETING

**Organization**: English Language Learning

**Schedule**: FULL\_TIME

**Req ID**: 5938

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