Data Insight

At Purina we are committed to create richer lives for pets and the people who love them, providing high quality nutrition for cats and dogs and doing more of what matters for pets, people and planet.
Position SnapshotNestlé Purina Commerciale in Italy, Milan HQPermanent contractBachelor’s degree or equivalent6+ years of experience in data analytics, media performance and digital insights, with a strong track record in data insights management within digital media agencies or e-commerce companies.
Strong expertise in digital analytics ecosystems (e.g. GA4, media platforms, CRM tools)Solid understanding of media strategy and performance marketingFluency in Italian and EnglishCompensation Package: CCNL Industria Alimentare, Impiegato 1 Level, Gross Annual Base

Salary:
50.000,00 + 7% annual bonus based on overall company performancePosition SummaryDrive business growth and competitive advantage by transforming media, CRM, digital, owned data and commercial performance data into actionable insights, strategic recommendations and data-driven decisions. Acting as the key reference point for media performance and data initiatives across Purina, Purina Studios (Central digital team) and NIM, the role supports campaign and investment optimization, with a particular focus on paid search performance, accelerates data activation, and proactively identifies new opportunities from business, technology and market trendsA day in the life as Data Insight & Media Performance Lead Transform complex data into clear insights and strategic recommendations to support business and marketing decisionsMonitor and interpret key performance indicators (media, CRM, website, database, sales) to identify improvement opportunitiesLeverage and integrate multiple data sources to generate actionable insights, identify business opportunities, and drive advanced analytics and data activation initiatives.
Influence media, CRM and digital strategies through data-driven insights and performance recommendations.
Own website analytics and owned data reporting for Purina (GA4, Google Ads, Meta Business Manager, Power BI, Mixpanel, etc.).
Act as key point of contact between Media, CRM, CMI and Commercial teams for data insight initiatives and monetization.
Collaborate cross-functionally and with external partners to enhance media and data performanceDevelop high-quality reporting and storytelling for operational and executive audiences.
What will make you successfulStrategic and analytical mindset, with the ability to translate data into business driversSolid leadership and communication skills, with the ability to engage, influence

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and challenge stakeholders at different levelsAbility to connect media, consumer and sales dataGood knowledge of CRM and first-party data ecosystemsFamiliarity with advanced analytics frameworksData visualization and storytelling skills with the capability to simplify complex conceptsProactive and curiousComfortable in cross-functional environmentsHigh ownership and collaboration mindsetWhat does it mean working at Purina? At Purina, we’ve worked hard to create a high-performing and caring environment where everyone belongs, and where everyone can push themselves. When you join our mission to create richer lives for pets, the people who love them and the planet we share, you’ll find lots of opportunities to develop your skills, knowledge and expertise, both at Purina and across the wider Nestlé community. You’ll become part of a passionate and successful international team who, as industry pioneers and leaders in their field, are continually striving for better. Who feel safe and supported to challenge, to experiment, to drive change and to be their true selves at work. We’re committed to ensuring the whole team can experience the power of Purina, pushing their limits and realising their full potential. That’s the Power of Purina. xbvzest  Join us at Purina and you’ll lead the digital revolution in pet care with us. #ThePowerOfPurina #DigitalCareers

Are you ready to discover what’s possible?