GUCCI Global Influencer Relations Manager
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Se pensa di essere il profilo ideale per la seguente opportunità, si candidi dopo aver letto la descrizione completa.
As Global Influencer Relations Manager, you will lead Gucci’s worldwide influencer and creator strategy, shaping collaborations that deepen cultural relevance and brand desirability. You will work across Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid initiatives with top digital talents. You’ll identify emerging voices, negotiate partnerships, and integrate creators into key events and campaigns at scale. This role offers a chance to influence Gucci’s position in digital culture and fashion through innovative storytelling and performance-driven partnerships.
- Bonuses and Commissions: Annual Target Bonus up to 15%
- Company canteen
- Supplementary health insurance
- Company welfare program
- Define and lead Gucci's global influencer and creator engagement strategy
- Build and manage a worldwide network of influencers, creators, and culture leaders
- Identify emerging voices and communities shaping fashion, culture, and digital engagement
- Drive high-impact partnerships to boost desirability, relevance, and visibility
- Lead organic and paid partnerships, including negotiations and content usage rights
- Integrate creators into brand moments, campaigns, shows, launches and cultural initiatives
- Develop creator collaborations and social-first storytelling
- Synchronize creator content with Gucci's editorial calendar and amplify across channels
- Collaborate with Brand Image, Social, Entertainment, PR, Marketing and regional teams
- Support regions to implement a consistent global influencer vision and guidelines
- Foster long-term relationships with talents, agents and stakeholders
- Guide gifting and advocacy programs to generate authentic engagement
- Stay at the forefront of creator marketing, digital culture, and new platforms
- Utilize insights and performance data to optimize strategy and investments
- Set campaign KPIs and report on partnerships and gifting impact
- Manage influencer marketing budgets and ensure ROI
- Oversee external agencies and partners to ensure high-quality activations
- Lead and inspire a high-performing, creative team
- 10+ years in influencer marketing, talent relations, communications or digital marketing, preferably in luxury/fashion/lifestyle/entertainment
- Proven track record in developing global influencer and creator strategies
- Strong international xbvzest network of creators and talent representatives
- Deep understanding of luxury consumers and digital culture
- Proven success managing high-profile partnerships and global campaigns
- Strategic thinking with a commercial, performance-driven mindset
- Excellent relationship-building, negotiation and stakeholder management
- Leadership experience with teams and agencies
- Strong analytical skills with ability to translate insights into action
- Knowledge of global and Chinese social platforms (Instagram, TikTok, YouTube, Weibo, RED, Douyin)
- Fluent English; additional languages a plus
Equal Opportunity Employer
As Global Influencer Relations Manager, you will lead Gucci’s worldwide influencer and creator strategy, shaping collaborations that deepen …
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Romano di Lombardia, Lombardy, Italia Experteer Italy Tempo pienoGUCCI Global Influencer Relations ManagerSe pensa di essere il profilo ideale per la seguente opportunità, si candidi dopo aver letto la descrizione completa.As Global Influencer Relations Manager, you will lead Gucci’s worldwide influencer and creator strategy, shaping collaborations that deepen cultural relevance and brand desirability. You will work...
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