Senior Product Marketing
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As a Senior Marketing professional, you will drive growth for our Digital Solutions portfolio within the Publishing – Product & Marketing Division. You’ll shape strategy, lead market-facing initiatives, and coordinate with cross-functional teams to deliver high-value solutions for professionals, enterprise clients, and the public sector. You’ll work in a dynamic, collaborative environment where strategic thinking and execution excellence matter, contributing to the company’s digital transformation. This role offers autonomy and a chance to influence product performance and GTM execution with a clear impact from day one.
Retribuzione / Benefits- hybrid work model
- meal vouchers
- health insurance
- training & development platforms (LinkedIn Learning, GoFluent)
- certification opportunities
- Work from Anywhere up to 20 days/year in EU
- Analyze market trends, customer needs, and competition to define differentiated product offerings
- Coordinate national and international teams to support product development and innovation
- Define value proposition and craft compelling storytelling
- Plan and execute omnichannel marketing plans with emphasis on digital channels
- Manage campaigns and content across blogs, case studies, social media, newsletters, webinars, events
- Oversee collaboration with creative, media, and digital agencies for campaigns and materials
- Monitor performance metrics and support sales training to drive channel effectiveness
- 5+ years in Product or Marketing Management in multinational environments
- Strong strategic and operational marketing expertise
- Entrepreneurial mindset with ownership and initiative
- Proven project-management skills and cross-functional coordination
- Solid knowledge of digital marketing and campaign execution
- Excellent analytical, planning, multitasking, and problem-solving abilities
- Team player with proactive, collaborative attitude and strong communication
- Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools
- Willingness to travel internationally for workshops and partner/customer meetings
- Fluency in English (C1) and advanced MS Office skills
- entrepreneurial mindset
- proactivity
- ownership
- digital marketing
- CRM systems
- marketing automation (Eloqua)
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