Head of eTrucks Sales Europe

In this role you will lead BYD's European and UK eTruck sales, shaping market strategies and driving sustainable growth. You will coordinate with global and regional teams to align strategy, product roadmap, and regulatory requirements while building strong customer and partner relationships. You will guide cross-functional execution and oversee UK market development as part of a broader European eTruck agenda. This is an opportunity to influence market entry, pricing, and commercial success at scale.

• Provide strategic leadership for the European & UK eTruck business
• Develop, communicate, and support the execution of business plans and commercial strategies
• Lead and develop commercial teams to support objectives and customer success
• Build and maintain strategic relationships with key customers, partners, fleet operators, leasing companies, dealers, and industry stakeholders
• Support identification and development of new business opportunities, partnerships, market segments, and product road map
• Facilitate alignment between market requirements and internal functions (product, engineering, operations, finance, marketing, aftersales)
• Contribute to major commercial negotiations, framework agreements, and strategic projects
• Monitor market developments, competitive activities, customer needs, and regulatory changes
• Represent the company in customer engagements, industry events, conferences, and professional organizations
• Promote a customer-focused and results-oriented culture
• Lead development and management of UK sales channels, dealer networks, leasing partners, and strategic fleet customers
• Lead the preparation and review of annual business plans, forecasts, and strategic initiatives for 2 continental EU & UK
• Oversee commercial activities across responsibility markets and support regional teams
• Guide customer engagement activities and long-term relationships
• Review business performance indicators and recommend improvements
• Support market-entry strategies, product launch activities, expansion initiatives
• Facilitate cross-functional cooperation to support customer requirements and project execution
• Promote best practices in commercial operations, CRM, and business development
• Ensure adherence to corporate policies, governance, and compliance
• Foster a culture of safety, sustainability, integrity, and continuous improvement
• Coach and develop team members for succession planning and UK market build-up
• Drive market entry, expansion, and profitability of the UK business in line with European strategy
• Coordinate cross-functional collaboration for product launches and customer support across EU and UK

• Bachelor's Degree in relevant field; MBA advantageous
• Significant leadership experience in commercial vehicle, automotive, transportation, or related sectors
• Proven track record in business development, sales leadership, strategic account management, or commercial operations
• Experience managing multicultural and geographically dispersed teams
• Experience working with large fleet customers, public/private sector organizations, and strategic partners advantageous
• Experience in electric mobility, sustainable transportation, or emerging technologies preferred
• Comprehensive knowledge of complete truck products and portfolio

• Strategic thinking
• Leadership and stakeholder management
• Excellent communication and negotiation
• Commercial acumen
• TCO tracking and pricing strategies
• Market analysis and strategic planning