Marketing Specialist

We are looking for a motivated, creative and hands-on Marketing Specialist that reporting to the Marketing Manager will support the planning and execution of marketing activities for some of the OEM Group Brands and product portfolio.

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This role is ideal for a marketing professional who enjoys combining creativity with operational execution. The successful candidate will play a key role in developing marketing campaigns, creating content, managing digital platforms, supporting events and producing marketing materials that contribute to business growth and brand awareness.

Key Accountabilities

Marketing & Communication

- Support the execution of the annual marketing plan and marketing campaigns
- Ensure brand consistency across all communication channels and marketing materials
- Assist in the development of sales and marketing tools for customers, distributors and partners
- Coordinate marketing activities with internal departments and external suppliers

Digital Marketing

- Manage and update company websites through WordPress
- Create and publish content across social media platforms
- Develop and manage email marketing campaigns using Mailchimp or similar platforms
- Monitor and report on campaign performance and key marketing metrics
- Support SEO, digital advertising and lead generation activities

Content Creation & Graphic Design

Create marketing materials using:

- Canva
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator (preferred)
- Produce brochures, presentations, flyers, newsletters and promotional materials
- Develop engaging content for websites, social media, email campaigns and product launches

Events & Trade Marketing

- Support the organisation of exhibitions, trade shows, customer events and product launches
- Coordinate event materials, merchandising and promotional assets
- Liaise with suppliers, agencies and external partners to ensure successful project delivery

Administration & Project Support

- Manage multiple projects simultaneously while meeting deadlines
- Maintain marketing databases and asset libraries
- Collaborate effectively with Sales, Customer Service and Product teams

Requirements

- Degree in Marketing, Communications, Business or a related field
- Minimum 2-3 years' experience in a marketing role
- Fluent English, both written and spoken
- Strong knowledge of: WordPress, Mailchimp, Canva
- Proficiency in Microsoft Office Suite (PowerPoint, Excel and Word)
- Good working knowledge of Adobe InDesign and Photoshop
- Experience in social media xbvzest management and content creation
- Strong organisational and project coordination skills
- Familiarity with AI-powered marketing tools and content generation platforms
- Strong organisational and project coordination skills

Nice to have

- Experience with CRM systems such as Microsoft Dynamics 365
- Knowledge of SEO, Google Analytics and digital marketing tools
- Experience within B2B, hospitality, beverage or premium product sectors
- Basic knowledge of AI tools and their application in marketing and communications
- Experience using generative AI platforms (such as ChatGPT, Copilot or similar tools) to support content creation, campaign development, market research and productivity
- Interest in emerging digital marketing technologies and AI-driven marketing trends

Workplace: Bologna

Base Salary (Gross Annual Salary): €30,000 - €35,000