Organic Marketing Manager
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Swan & Edgar (a Fields Luxury brand) is a British heritage watch brand, specialising in the design, manufacturing, and distribution of hand-assembled timepieces. We are fast growing, and looking to continue building our brand and sales mix on organic channels.
La descrizione completa del lavoro illustra tutte le competenze, l'esperienza pregressa e le qualifiche che i candidati dovrebbero possedere.
The role
Ownership of Swan & Edgar's organic channels end to end: Instagram, Facebook, YouTube, TikTok, Pinterest, LinkedIn and SEO/Journal. This will include strategy, planning, briefing, publishing/distribution, measurement & reporting and iterating.
A balance of strategy, coordination, platform knowledge and creative/content direction is ideal. It is a hands-on senior role in a growing business. We do not have a Creative Director; this will be part of your role within the context or organic marketing. We have a freelance network of content creators (copywriters, video, UGC & statics), which you will direct and build.
What you will own- Content engine. Monthly plan across Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn: strategy, briefs, calendar, cut-downs from our film library, captions, publishing, creative direction, shoot coordination, post-production feedback, community replies.
- YouTube. Cadence, formats, titles, thumbnails, retention. A channel that earns search and sells watches.
- The Journal and SEO. A search-led editorial calendar, briefs to our writer, on-page SEO, technical fixes raised with developers, Search Console reviewed weekly.
- Email content. Working with our email marketers to build the community and amplify organic storytelling.
- Launches. Organic plan and assets for every new collection, sequenced with paid media.
- High-Quality Standards. Strict claims rules, strong aesthetics, brand guideline adherence, no typos etc. You are the last check before anything is published.
- Measurement. Organic, direct and branded search revenue, social and YouTube growth, Journal rankings, email campaign revenue. You use GA4, Search Console, YouTube Studio, Shopify and Triple Whale yourself.
- Six or more years in organic, content or social marketing, including two or more owning organic channels for a premium/luxury consumer brand (e.g. watches, jewellery, menswear, fashion, spirits, design).
- You have grown a social account and YouTube channel that sold a product, and can show the numbers and what you personally did.
- You know the mechanics: SEO, Meta growth, YouTube search and retention, platform analytics, UTMs, attribution basics.
- Strong reporting skills on the above.
- A strong editor with real taste and sense of aesthetic. You brief well, edit in detail and have a strong sense of quality.
- Self-sufficient and proactive.
- Comfortable with AI tools. A real interest in watches, menswear, design or craft.
- UK hours guidance Monday - Friday 9am -1pm.
- Access to your own laptop, a quiet workspace and strong internet.
- Start date: December 2026 with flexibility on start date. Ideally to start by Dec 15 th 2026.
- Compensation: Compensation is in line with market rates and will vary depending on experience level. xbvzest Exact numbers will be discussed with the founder following the video interview.
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