Trade Marketing Partner

Job DescriptionPosition:

Trade Marketing Partner (Italy)

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Position Reports to:

Senior Trade & Marketing Manager – Southern Europe

Location:

Milan, Italy

Industry:

FMCG – Healthcare / Beauty

Experience :

5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.

We Offer :

The salary range for the role is 40,000 to 48,000 EUR

Role Purpose

The Trade Marketing Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Key Responsibilities

• Distributor & Channel Partnership (Core Focus)
• Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
• Support and guide distributor sales teams with trade marketing expertise and tools
• Co‑develop and implement customer and pharmacy activation plans
• Ensure excellent execution across the pharma/pharmacy channel and key accounts
• Monitor distributor performance and propose corrective actions where needed

Trade Marketing & Activation

• Develop and deploy trade marketing plans adapted to the distributor model
• Lead in‑store activations, POS materials, and visibility initiatives
• Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
• Deliver compelling sales support materials and presentations

Promotions & Commercial Excellence

• Design and manage consumer promotions (bundles, contests, special packs)
• Drive promotional pack creation and assortment optimization in collaboration with distributor
• Ensure strong ROI and execution quality of all trade initiatives

Market Insights & Performance

• Track sell‑in / sell‑out performance and market data
• Conduct store checks, distributor reviews, and competitor analysis
• Provide actionable insights to optimize trade strategy and activation plans

Cross‑functional Collaboration

• Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
• Partner with distributor on forecasting and demand planning inputs
• Coordinate with regional teams to ensure consistency with EMEA strategy

AI & Digital Enablement

Continuously explore opportunities to improve efficiency and impact through automation and AI‑supported decision‑making

Operational Excellence

• Manage product coding, POS materials, promotions
• Oversee supplier coordination (agencies, POS materials, packaging)
• Ensure timely execution and delivery of all trade activities

Candidate Profile

Experience 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher. Experience working with distributors or indirect sales models is highly preferred Background in healthcare, beauty, or pharmacy channel is a strong advantage

Skills & Competencies

• Strong commercial acumen and customer focus
• Proven ability to work cross‑functionally and influence externally (distributors)
• Excellent execution and project management skills
• Analytical mindset with data‑driven decision‑making
• Agility, ownership, and hands‑on approach
• Digital curiosity and interest in AI‑driven tools and solutions

Education

Bachelor’s or Master’s degree in Marketing, Business, or related field

Success Factors

• Strong partnership with the Italian distributors and sales teams
• Excellence in pharmacy channel execution
• Ability to translate strategy into high‑impact trade activation
• Effective use of data and AI tools to drive performance
• Maintaining sustainable workload and collaboration within the team

About the Company

LifeStyles has a history dating back to 1905

when Eric Ansell first started making condoms in Richmond Australia.

Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.

The LifeStyles family of brands includes the #1 global non‑latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. The brands values ar