Sr Regional Marketing Manager, Spain and Italy

5 ore fa

monzabrianza, lombardia, Italia Proofpoint Tempo pieno

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Overview

In this role you own the regional marketing strategy for Spain and Italy, driving demand gen, channel, and events to grow pipeline. You bridge marketing and regional sales, translating sales priorities into programs and ensuring alignment. You guide ABM initiatives, localize global campaigns, and run region-specific events and partner programs. You work with cross-functional teams to shape messaging and measure impact, contributing to Proofpoint’s regional growth in Europe.

Retribuzione / Benefits

Competitive compensation
Comprehensive benefits
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities

Responsabilità

Own the regional marketing plan across demand gen, channel, events, and field with accountable quarterly/annual targets and budget.
Serve as the single point of contact between regional marketing and sales leadership to align priorities.
Partner with the ABM Director to bring regional account-based programs to life and guide regional plays.
Plan and execute Proofpoint events in region from concept to follow-up (conferences, roundtables, dinners, field events).
Manage partner marketing programs with resellers and strategic partners to drive pipeline.
Collaborate with the digital team to run integrated campaigns (webinars, content syndication, paid media, email).
Localize corporate EMEA campaigns for Spain and Italy and brief external agencies as needed.
Provide regular regional reporting to sales and marketing on program performance and pipeline impact.
Collaborate with Product Marketing and PR to tailor messaging for Spain and Italy.
Build cross-sell, upsell, and competitive take-out programs to grow footprint.
Report quarterly on program outcomes, including MQLs and pipeline contribution, with actionable recommendations.

Requisiti fondamentali

Proven B2B marketing experience in SaaS, cloud, or IT security
Strong understanding of modern B2B marketing methods; able to guide strategy and execute plays
Comfortable using AI in day-to-day marketing
Confidence working with sales leadership and presenting to regional leaders
Strong event experience with end-to-end ownership
Demand gen across digital, social, content, webinars, paid media, and field
Experience running programs through resellers and partners; channel marketing experience a plus
Salesforce experience required
Fluent English and fluent Spanish or Italian
Creative thinker who challenges the default
Resilience and drive in a fast-moving market

Strong communication and influencing abilities
Cross-functional collaboration
Strategic thinking with execution bias
Salesforce
ABM (account-based marketing)
Digital marketing (webinars, paid media, content syndication)

Sr Regional Marketing Manager, Spain and Italy

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Sr Regional Marketing Manager, Spain and Italy

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