Tribe Lead Growth Digital Sales

As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy to grow the Business Banking customer base. You’ll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture.

• Super flexible smart working
• Competitive base salaries and performance-based bonuses
• Diverse cultures & innovative mindsets
• International environment
• Commitment to sustainability
• Lots of training and development opportunities

• Lead the Customer Insights & Analytics strategy for the Business Banking segment
• Build and maintain a data framework for funnel performance, customer behavior, product adoption, and churn
• Embed analysts within squads to improve data fluency, experimentation, and decision making
• Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights
• Own end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships
• Optimize the full sales funnel including onboarding and KYC/AML flows
• Drive activation of core products via targeted journeys and education
• Partner with product teams to reduce friction and improve conversion
• Develop a content strategy for business clients covering education and industry insights
• Build and nurture digital communities to boost engagement, advocacy, and loyalty
• Coordinate omnichannel messaging across email, push, social, website, and in-app channels
• Identify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces)
• Define scalable partnership models (affiliate, API-based, product integrations, digital referrals)
• Ensure clear eligibility frameworks and ongoing performance optimization for partnerships
• Collaborate with Compliance, Legal, and Risk for safe onboarding
• Implement test-and-learn frameworks, A/B experiments, and funnel optimization
• Monitor core growth KPIs (CPA, channel conversion, activation, engagement, community reach)
• Oversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution)
• Lead a high-performing, agile team focused on iteration and customer obsession
• Ensure regulatory compliance and risk controls across digital journeys and partnerships
• Maintain robust documentation, risk identification, and remediation

• 10+ years in digital growth, performance marketing, digital sales, or analytics
• experience in cross-functional, agile leadership at scale
• deep expertise in digital acquisition, activation, content strategy, and community building
• strong analytical mindset with experimentation, segmentation, modeling, and funnel management
• understanding of B2B financial services and digital onboarding constraints
• excellent stakeholder management and influencing skills
• strong awareness of risk, compliance, and regulatory frameworks
• Fluent in English

• strategic thinking
• stakeholder management
• collaboration
• digital analytics
• A/B testing & personalization tools
• martech platforms