Outbound Marketing Manager

Outbound Marketing Manager – ENG version

Have you heard of us?

We are an ambitious and forward-thinking global company that builds transformative solutions for our customers to deliver best-in-class technology, connectivity and sustainable mobility solutions. We support our customers with a range of products and services that meet their needs.

Since 1990, our ambition has never wavered. From humble beginnings, our vision and commitment have allowed us to venture into new markets with confidence and always be at the forefront. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the heart of what we offer. With our leading electric mobility solutions, we are committed to guiding businesses through the energy transition, building solutions for a more sustainable and connected future.

This is where you come in. We are consolidating our growth path. We are proud to be at the forefront of technological innovation and invite you to join us on this journey.

Purpose of the role

The Outbound Marketing Manager will play a key role in developing and executing outbound marketing strategies to drive lead generation and sales for our B2B fuel card solutions. You will be responsible for creating messages, choosing appropriate marketing channels and collaborating with cross-functional teams to optimise campaign performance. They will leverage data and stay on top of trends to improve the efficiency and effectiveness of all outbound initiatives.

•  This role requires strong skills in geomarketing, territory-based marketing and geographic analysis, essential to supporting fuel card expansion.
•  The ideal profile combines strategic vision and hands-on execution, with the commercial acumen to identify decision makers and generate funnel-appropriate content.
•  The role collaborates closely with Sales and contributes to sales enablement initiatives.
• The candidate will analyse product fit, evaluate value proposition performance and support continuous improvement of the offering.
•  They will assess the quality and structure of the prospect universe, helping identify data gaps and segmentation priorities.
•  The role reports to the Head of Marketing.

Responsibilities:

Strategy development and execution

• Lead the creation and execution of targeted outbound marketing campaigns aimed at raising awareness, generating leads and driving sales for our B2B fuel card products.
• Develop marketing strategies that align with overall business objectives and address specific needs within the B2B fleet and logistics sectors.
• Integrate geo-territorial analysis to identify priority areas and geographically-driven commercial opportunities.

Messaging and value proposition:

• Create compelling messaging that clearly communicates the value proposition of our fuel card products, tailored to the unique pain points of fleet operators, transport companies and logistics businesses.
• Develop compelling content for emails, advertisements, landing pages, and direct mail to effectively engage the target audience and position the product as a solution.
•  Support the evolution of value propositions through competitive analysis and product performance insights.

Channel strategy:

• Identify and implement the most effective outbound marketing channels (e.g., email, cold calling, social media, direct mail) to reach key decision-makers in target industries.
• Optimise multi-channel campaigns to ensure maximum reach and engagement, adjusting strategies based on channel performance.
• Use territorial insights to optimise channel mix and regional penetration.

Performance measurement and optimisation:

• Track, analyse, and report on the performance of all outbound campaigns, using data to refine strategies and improve lead generation and conversion rates.
• Conduct A/B testing, review campaign KPIs (e.g., open rates, click-through rates, conversion rates), and optimise ROI.

Team collaboration:

• Work closely with sales, creative and technology teams to ensure seamless execution of outbound marketing campaigns and alignment on messaging, content and objectives.
• Collaborate with the product team to stay up to date on new features and offerings, ensuring that marketing materials reflect the latest product updates.
•  Support Sales through sales enablement materials, tools and geo-targeted content.

Data analysis and insights:

• Use data analysis to understand customer behaviour, pain points and market trends, leveraging insights to refine and optimise outbound marketing strategies.
• Build and maintain customer personas to ensure marketing efforts are highly targeted and relevant.
• Analyse prospect universe quality and contribute to data enhancement initiatives.

Innovation and trend monitoring:

• Stay abreast of industry trends, technological advances, and outbound marketing best practices, continually exploring innovative strategies to improve campaign effectiveness.
• Evaluate and implement new tools, technologies, or platforms that can enhance outbound marketing activities and achieve better results;

Requirements:

• Over 5 years of experience in outbound marketing, preferably in a B2B context.
• Strong understanding of the B2B sales cycle and ability to develop strategies to nurture leads.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Strong analytical skills and experience using data to drive decision-making and optimisation.
• Excellent communication skills, with the ability to craft compelling messages for technical and business-oriented audiences.
• A results-oriented mindset, with a proven track record of improving lead generation and campaign performance.
• Experience or sensitivity to geomarketing and territory analysis.
• Ability to evaluate value propositions, product fit and pricing.
•  Familiarity with prospect datasets and data quality principles.
• Preferred background in transportation, mobility, logistics, automotive, energy or construction sectors.

What can you expect from us?

• Join a growing company where you will have the opportunity to shape the future of top talent.
• A friendly culture that reflects our customer proposition.
• A fast-growing organisation that prides itself on being agile and innovative.
• A drive for continuous improvement, which you will have the opportunity to support from day one.
• A commitment to building a work environment that values inclusivity, innovation, agility and drive.
• An accessible and approachable management team.
• Competitive remuneration, a potential bonus and a good range of basic benefits.

Still Curious?

If you feel we are a good match for each other, you can apply online now

If you'd like to understand more about the role or life at Radius before applying, then please contact our talent team via [email protected]

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.