Marketing & Communication Head Italy (m/f/d)

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the position of
Marketing & Communication Head Italy
and you will be asked to ignite the brand's voice and meticulously orchestrate the strategy that drives company growth in Italy.

Your role:

• You will adapt and implement the Southern Europe marketing strategy and demand-generation plans in the Italian market, leading integrated campaigns (digital + offline), segmentation efforts, and product/portfolio positioning to ensure local market relevance and business impact.
• You will have strong focus on funnel management and performance marketing, covering campaign execution, automation, CRM activation, paid media and KPI/ROI optimization.
• You will have close collaboration with Business Lines to translate commercial priorities into marketing plans, go-to-market initiatives, and sales-oriented content.
• Results-driven marketing governance, leading annual planning, budget allocation, and measurement of marketing's contribution to pipeline and business impact
• You will monitor market trends and competitors to identify growth opportunities and strengthen brand positioning.
• You will drive the content marketing strategy, overseeing the creation of high-quality, high-impact content across all platforms (web, social, video, events).
• You will lead and motivate a multidisciplinary team (Marketing, Comms, Digital, Events).
• You will oversee corporate branding and institutional communications, ensuring brand consistency across all activities.
• You will manage media relations, public relations, and develop/implement crisis communication plans to protect the company's reputation.
• You will supervise the planning and execution of high-profile events (congresses, roadshows, fairs), including all event-related communication and engagement strategies.

Your expertise:

• Master's or bachelor's degree in a relevant field (e.g., Economics, Marketing, Healthcare Management, Digital Marketing/Transformation, or Science-related discipline).
• Minimum 10 years of proven experience in similar B2B Marketing and Communications roles, specifically within the Medical Device or Capital Equipment industry.
• Deep understanding of B2B market dynamics and sector regulations/compliance.
• Demonstrated track record in defining and executing comprehensive marketing and communication strategies.
• Strong strategic vision and the ability to think innovatively to drive market growth.
• Proven ability to lead, motivate and develop multidisciplinary teams.
• Excellent interpersonal and senior-level stakeholder engagement skills.
• Familiarity with key digital tools, including CRM, analytics and content management platforms.
• Experience in managing complex budgets and negotiating effectively with external vendors/partners.
• Strong leadership and highly developed communication and relational skills.
• Excellent written and spoken English and Italian are mandatory for managing global communication and international relations.
• International marketing experience, as part of a multinational marketing team.
• Good analytical skills, results-oriented mindset, and a strong focus on quality and business impact.
• Ability to work at both strategic and hands-on operational levels.
• Strong data management and organizational skills – able to build analyses, with a focus on quality, trust, and motivation.

To find out more about the specific business, have a look at
www.siemens-
Who we are:
We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:
When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at Jobs at Siemens Healthineers AG

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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