Media relations and press office Specialist

1 settimana fa

Greater Bologna Metropolitan Area, Italia Experis Italia A tempo pieno

Experis is the IT & Technology company of Manpower Group.

People and their skills are our success, together we position ourselves as technology partners to our customers through services and solutions.

We want to be creators, together with you, of an innovative, stimulating and flexible working environment, through our Values: People, Knowledge and Innovation.

To strengthen the Marketing team within a prestigious Automotive context, we are looking for a

Media relations and press office Specialist

The person will be responsible for developing and implementing regional communication strategies aligned with global plans and headquarters guidelines. This role manages media relations, content creation, and press events to strengthen brand and product visibility.

Key Responsibilities

  • Define and implement sub-regional communication plans in line with the global strategy.

  • Build and maintain relationships with local media for product, corporate, lifestyle, brand extension, and motorsport communication.

  • Create and oversee press materials (press kits, photography, localized content).

  • Organize and coordinate media and press events, ensuring consistency with brand positioning.

  • Act as local spokesperson for corporate, lifestyle, brand extension, motorsport, and product communications.

  • Monitor and analyze media performance and KPIs.

  • Manage press car requests and logistics in collaboration with HQ.

  • Provide communication guidelines for dealers and ensure PR training for teams and market representatives.

Requirements

  • Bachelor's degree in Communication or Languages.

  • Minimum 2 years in similar roles (PR Manager, Product or Corporate Communication Manager).

  • Fluent Italian and English; German is a plus.

We are looking for a professional with strong communication and presentation skills, strategic thinking combined with hands-on execution, the ability to engage stakeholders and senior management, solve problems effectively, build lasting relationships, and bring creativity and storytelling to every project.

Location:
Bologna area.

Offer:
fixed-term contract as maternity cover.

LEGAL NOTICE: Experis and other ManpowerGroup companies ensure (in accordance with Legislative Decree 198/2006, Legislative Decree 215/2003, and Legislative Decree 216/2003) equal employment opportunities for all candidates and are committed to fostering respect for diversity and inclusion in the workplace. This service is free of charge. Candidates are invited to read the Privacy Policy available at – Authorization Min. Prot. No SG - dated 11/26/04. By registering and/or applying, the applicant acknowledges being aware of the criminal penalties for false statements under Article 46 of Presidential Decree 445/2000.

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