Product Mktg Segmentation-Public Transit

ABB E-mobility is transforming into a customer-centric, solution-led sustainable mobility company, looking for motivated and passionate individuals to join our team. The newly created ABB E-mobility marketing and communications organization will drive this experience through brand purpose: We support our customers to electrify mobility. It is our responsibility to position ABB E-mobility as a reliable partner and authority in the industry.

In This Role Your Main Accountabilities Will Be
ABB E-mobility is seeking a Product Marketing Segmentation Lead for Public Transport to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our charging solutions to the market. As the Product Marketing Segmentation Lead for Public Transit at ABB E-mobility, you will play a pivotal role in driving success by strategically positioning and promoting our solutions globally in the Public Transit segment.

You will be the product marketing solutions lead for all the segment offerings, liaising with the product managers in EU and NA and translating this to customer facing value and own the success of our latest solution lead segment's view.

This senior role requires a strong blend of strategic thinking, advanced product knowledge, ability to lead cross-functionally, and apply marketing expertise. The ideal candidate must be highly analytical and able to conduct sophisticated quantitative analyses, while also excelling at synthesizing and telling a captivating story to diverse audiences. Extensive experience managing cross-functional projects is essential. Experience with technology or the automotive industry is strongly preferred.

Responsibilities Include

• Go-to-Market Leadership: Develop and execute comprehensive go-to-market plans for new charging solution launches and features, including sales enablement, promotional activities, and solutions roadmaps
• Strategic Messaging and Positioning: Craft compelling messaging and segment solution-level narratives that align with our company positioning across our customer segments
• Own the market specifications Public Transit and those sub-segments, bringing market and customer input in supporting product management functions to build the right product
• Commercial Responsibility: Collaborate with sales and business teams to build solution focused commercial offerings
• Capture Strategy: Conduct comprehensive market research and competitive analysis to identify opportunities, trends, and emerging customer needs targeting high-value prospects and driving long-term business development strategies
• Customer Evangelism: Disseminate and evangelize our customer insights across the company, ensuring all teams are aligned with our customer-centric approach.
• Cross-Functional Leadership: Lead and support our Sales, Marketing, and Product, train them on the problems we solve for our buyers and users of our charger solutions and refine messaging and positioning
• Content Strategy: Inform the content roadmap with charger customer insights. Collaborate with our internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events
• Test and refine innovative marketing approaches and channels to reach and engage key audiences
• Defining business models
• Define business metrics and measurement plan (OKRs)

Requirements
To make the above work, we are looking for a senior professional who has a strong understanding of product marketing principles, strategies, and tactics. Other essential requirements:

• 8-12 years of proven experience in product marketing/product management
• Experience within the Charging and/or Public Transit would be a plus
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content based on previous product launches
• Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A master's degree is a plus.
• Passion for sustainability, renewable energy, and driving positive environmental impact

What We Offer
Opportunity to join a company with great ambition and on the path to becoming a global industry leader; spanning hardware, software, and services,

Collaborate with outstanding people: do great work, and enjoy collaborating and learning from each other.

Make an immediate impact: New employees can expect to be given real responsibility from day 1, you are empowered to perform as soon as you join the team.

We are open for a candidate in Europe focused near Delft/Amsterdam, NL or Valdarno/Firenze, IT as ABB E-mobility builds out centers of excellence.

Please note that this job description is intended to provide a general overview of the position and does not encompass all responsibilities and tasks that may be required.