Digital Acquisition Manager

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, the UK, Germany, France, and Switzerland

With 200 team members and 4K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto

JOB TITLE: Digital Acquisition Manager
LOCATION: Milan, HQ (hybrid)
SALARY RANGE: 40-50K based on seniority
CONTRACT TYPE: Permanent, Full Time
REPORTING TO: Head of Digital Acquisition

We are seeking a highly technical, performance-driven Digital Acquisition Specialist with 3-5 years of hands-on experience managing large-scale, data-intensive campaigns. The ideal candidate is a performance and optimization fanatic, with a deep technical acumen and a passion for dissecting campaign data to drive measurable improvements.

What you will do:

• Managing different Digital Acquisition budgets, maximizing return on investment whilst making sure spend goes towards our most profitable prospects.

• Create, implement, track, analyze, and optimize campaigns across Meta, Google, TikTok, and other channels.

• Conduct recurring weekly and monthly SEA and paid social optimization tasks (i.e., keyword expansion, ad testing, audience approach, creativity management, etc.)

• Contribute to, provide, and drive optimization at a granular level, including bidding, audience, creative, ad copy, landing page, and analytics.

• Support in reporting and analysis, identifying areas of growth & opportunity.

• Focus on automating and optimizing all biddable-related tasks. Working hand in hand with the team on building the "present of digital acquisition" (AI, automation, reporting, campaign structure, etc).

• Collaborate in developing and driving learning agendas, split tests, new platform capabilities, and new industry trends, also with other teams.

What we're looking for:

• 3 or more years of experience in managing complex performance campaigns with sizable budgets. Experience at a technology, digital marketplace, or travel company is a plus.

• Advertising Effectiveness & Experimentation: Previous work running advertising effectiveness experiments, including A/B, audiences, geographic, and bidding experimentation. Confident with media and business KPIs (CPC, CTR, CR, CPA, ROAS, etc.)

• Strong knowledge of bidding strategies: Strong knowledge of bidding strategies, with emphasis on DD / U shape attribution. Familiarity with ad rules, scripts, and bidding tools.

• Analytics Tools Proficiency: Experience with Google Analytics, GTM, and other comparable platforms; working knowledge of G-sheet/Excel.

• Passion for Customer Acquisition & Consumer Paths: In love with the customer acquisition dynamics and consumer paths strategy. Stay ahead of new platform capabilities, industry trends, and emerging technologies to drive innovation

• Good predisposition to prioritize your workload with minimal supervision

• Clear and thorough communication skills, both verbal and written. Fluent in both Italian and English.

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn't think possible. Challenges excite you, and you're hungry for the next win.

• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

• You're an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you're eager to be part of something bigger.

What we can offer

• A free WeRoad trip every year – Choose your dream destination… or travel even more as a Travel Coordinator.

• A buzzing workspace – Join our vibrant co-working space and community.

• Opportunities to learn – We invest in your growth through training and development.

• Trust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines.

• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and a one-off bonus when you hit 5 years with us.

• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

• Fun – Team events, Travel Coordinator meet-ups, and unforgettable moments.

• Hybrid working - Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what (your skills) and the how (how you live our values). With multiple steps, we ensure every new joiner is not just a match but 150% aligned with our Culture.

The selection process will consist of:

• Introductory call with our Talent Acquisition Specialist

• Technical and background-based interview with:

  • Digital Acquisition Specialist

  • Martech Manager

• Business case

• Final interview with Head of Digital Acquisition

• Culture Champions step