Marketing, Trade

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Barilla Group is seeking talented students or recent graduates with backgrounds in Economics or Marketing to join our Sales & Marketing Team – Region Italy, for a 6-month internship starting in January 2026, based at our Global Headquarters in Parma, Italy.

All internships are full-time (40 hours per week).

This internship is designed to give you real-world exposure and on-the-job training through day-to-day responsibilities and meaningful project work within the team you will join.

You will gain insight into Sales and Marketing processes while working in a fast-paced, dynamic environment. As an active member of the Sales or Marketing teams, you'll have the opportunity to develop your talent in a multicultural and professional setting within a global market leader, acquiring valuable skills and competencies to build your future expertise.

Opportunities are available across different areas of Sales and Marketing, including:

• Consumer Marketing: You will experience the development and launch of new marketing programs designed to drive growth and manage the performance of our brands. Besides being exposed to the day-to-day real business experience, you will (a) get a 360° view of market trends and analytics; (b) take part in Brand Activation activities; (c) contribute to the development of brand communication materials (packaging, in store, website). (d) perform data analysis, reporting and insights for the brands.
• Customer Management: You will support the creation of strategies and plans to develop our categories, identifying commercial opportunities that help achieve our sales targets and create value for the business and our customers. While learning about strategic customer management, you will (a) support the analysis of products performance within a designated customer (retailer); (b) work on category management related projects; (c) implement tailored in-store shopper activities and analyze relevant performances; (d) monitor and analyse the efficiency of all in-store promotions.
• Trade Marketing: You will support the creation of plans and initiatives that convert consumers into shoppers of our brands and categories. Besides the day-to-day business experience, you will acquire specific knowledge of trade marketing and become responsible for: (a) sell out performance analysis with Nielsen KPIs; (b) management and coordination of in-store activities; (c) development of promotional material dedicated to national and customers-tailored shopper marketing activities; (d) monitoring performance KPIs for specific ad-hoc projects.

• You are about to graduate, in the fields of Economics, Marketing, Business Management or similar.
• Have an outstanding university career with excellent results and study/work experience abroad.
• Be able to write and speak fluent English.
• Be good at and enjoy analytics and high-volume of data.
• Bring an out-of-the box mindset, coupled with agility and entrepreneurship.
• Demonstrate strong communication and interpersonal skills.
• Be geographically mobile, have a flexible mindset and a can-do attitude.

• Internship allowance
• Free access to our company canteen
• Real, hands-on experience supporting live projects – the fastest way to learn
• Dedicated tutoring and continuous support to help you grow personally and professionally
• Access to our on-site company shop, offering our products at a special discounted price
• The chance to see behind the scenes of the world's leading pasta company

• Online Application – Submit your CV by November 17th.
• Starting date: January 2026
• 6-months internship
• Location: Parma

Are you ready to start this journey with us?

Could you be our secret ingredient?

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.