Digital Marketing Specialist

Job Title:

Digital Marketing Specialist

Overview:

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience:

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Roles and Responsibilities

Client Impact

· Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact

· Supporting client projects, collaborating to conceptualize and execute impactful campaigns

· End-to-end execution of Marketing Services projects focusing on financial performance and impact

· Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives

· Ensure operational project execution within agreed milestones and budget

· Manage creative development and media planning, meeting high-quality standards aligned with client needs

· Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools

Team Collaboration & Culture

· Collaborate with internal and external marketing partners to support business growth

Qualifications

· Hands-on Experience: experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation

· Client Management: interest in supporting client facing work and leading digital marketing solutions

· Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes

· Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively

· Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects

· Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives

· Education: Relevant marketing degree or equivalent experience needed

· Ability to communicate effectively in English and the local office language (if applicable)

· Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needsTo find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.

---