Marketing, Digital

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

 
Join Artisia by Barilla and experience the excitement of working in a dynamic, startup-like environment while contributing to a premium brand with real-world impact. As a Marketing, Digital & E-Commerce Intern, you will work on a hands-on project aimed at optimizing digital campaigns, email marketing and customer engagement, while also supporting the broader Artisia Team. This internship offers an exceptional opportunity to learn from experienced professionals, develop practical skills and contribute to meaningful initiatives that shape the brand's presence both online and offline.

The internship project is focused on Digital & Customer Engagement Optimization
You will take ownership of a project focused on improving Artisia's digital campaigns and customer interactions across:

• Social media & PR campaigns: Analyze performance, suggest optimizations and contribute to content creation.
• Email Marketing (DEM): Monitor engagement metrics, support segmentation and content optimization.
• Blog & Content Marketing: Contribute to the development of engaging blog posts and articles, aligned with brand messaging and SEO best practices, to support digital campaigns and drive customer engagement.
• Customer Care & Feedback: Collect and analyze feedback from social channels, website and other touchpoints, proposing actionable improvements.
• Marketing Presentations & Internal Communication: Assist in preparing presentations and creating materials to support internal communication and updates on marketing initiatives.

• Analyze performance of social media and PR campaigns (reach, engagement, conversion) and identify optimization opportunities.
• Support the creation of digital content for social channels and PR initiatives, ensuring brand consistency.
• Monitor and analyze email marketing campaigns (DEM), including open rates, CTRs and engagement metrics and propose improvements.
• Collect and analyze customer feedback from social channels, emails and other touchpoints to identify trends, suggesting enhancements for communication and engagement.
• Prepare reports with actionable insights and recommendations for campaign optimization and improved customer experience.
• Provide support to the team through daily activities, campaigns and projects, bringing an open-minded, proactive approach and a startup-like vision to problem-solving.

• Hands-on experience in digital marketing analytics and campaign optimization.
• Exposure to integrated marketing communications across social, PR and email channels.
• Practical experience in customer care analytics and data-driven engagement strategies.
• Collaboration with cross-functional teams (business development, sales, R&D, finance) and external agencies.
• Development of a versatile skill set, adapting to multiple tasks and contributing creatively to team initiatives.

• Currently pursuing or recently completed a Master's degree in Marketing, Communications, Business Administration or a related field.
• Fluent in Italian and English, both written and spoken.
• Proficiency in MS Office (Word, PowerPoint, Excel); familiarity with Canva or similar design tools is a plus.
• Previous academic projects, coursework or extracurricular experiences in digital marketing, e-commerce or communication are considered a plus.
• Highly organized, detail-oriented and precise, with the ability to manage multiple tasks and meet deadlines.
• Proactive, curious and eager to learn, with a strong sense of responsibility for assigned tasks and projects.
• Ability to build positive and collaborative relationships with internal teams and external partners.
• Excellent verbal and written communication and presentation skills.
• Team player with the ability to work both independently and collaboratively.
• Enthusiasm for working in a fast-paced, startup-like environment, embracing challenges and learning by doing.

Location: Parma

Start date: January 2026

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.