CVM Early Life

We are hiring

Siamo Snaitech, uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all'estero. Nel nostro Gruppo rientrano diverse realtà, tra cui Epiqa, società multimediale, Snai Rete Italia e Giobet, focalizzate sulla raccolta del gioco pubblico e legale in Italia.

Location: Rome, Milan, Porcari (LU)

About us

Flutter, the world's largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your team

The Customer Value Management mission is to maximize the lifetime value of Snai's Online customer base through engagement and promotional strategies tailored to different segments, and by delivering a seamless and engaging customer experience across all touchpoints, while providing actionable business insights and ensuring robust data governance for the online domain.

Your role

As CVM Early-Life & Reactivation Associate Manager, you will be responsible for driving initiatives that engage and activate newly acquired Snai Italy customers during the critical first 4–8 weeks of their lifecycle, while also developing and implementing strategies to stimulate and keep engaged reactivated customers. You will execute targeted multichannel campaigns, personalize communications and offer based on customer behaviours, and continuously monitor engagement and transaction metrics to identify opportunities for optimization. You will collaborate closely with Marketing, Product, and Analytics teams to ensure seamless onboarding, early retention, and effective reactivation, contributing to the overall growth of customer lifetime value and loyalty.

What you'll do

· Design and manage early-life customer journeys to ensure new customers are effectively onboarded and engaged during the first 4–8 weeks of their lifecycle.

· Plan, execute, and optimize multichannel campaigns targeting both newly acquired and dormant customers.

· Develop personalized communications and offers tailored to customer behavior, preferences, and lifecycle stage to maximize activation and re-engagement.

· Monitor customer engagement and transaction metrics to track campaign performance, identify trends, and provide actionable insights for continuous improvement.

· Support testing and iterative campaign improvements to enhance early engagement, retention, and reactivation effectiveness.

· Coordinate engagement initiatives for reactivated and newly activated customers, including targeted promotions, reminders, and incentive programs.

· Provide regular reporting and analysis on early-life engagement, onboarding success, and reactivation performance to inform strategic decision-making.

· Contribute to the development of customer segmentation strategies to better target and stimulate specific customer groups.

· Ensure alignment of campaigns and initiatives with overall business objectives, economic feasibility, and CVM strategy.

· Collaborate with Marketing, Product, and Analytics teams to refine messaging, incentives, and customer experiences across all touchpoints.

What you'll bring

· Proven experience in early-stage customer engagement and retention, ideally in online services or digital consumer environments.

· Strong analytical skills, comfortable working with data to monitor KPIs, evaluate campaign effectiveness, and support segmentation strategies.

· Excellent executional skills, managing multichannel campaigns (email, push, SMS) with accuracy and attention to detail.

· Collaborative mindset, able to work effectively with cross-functional teams and proactively suggest improvements to onboarding flows and reactivation initiatives.

· Deep understanding of compliance and customer trust, ensuring all activities align with regulatory guidelines.

· Hands-on experience with CRM operations and CRM platforms/tools to manage customer journeys, campaigns, and segmentation effectively.

· iGaming sector knowledge, including understanding of customer behavior, trends, and best practices.

· Proficiency in Italian and English, both written and spoken.

· Master's degree in business administration, marketing, or a related field.

Why choose us

· Permanent contract​ with Hybrid Work.

· A dynamic environment within the world's largest online gaming group.

· Opportunities for learning, growth and cross-country collaboration.

· Meal allowance.

· Supplemental Health Insurance.

Choose us also for

· An inclusive work culture and access to our Diversity & Inclusion initiatives.

· Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.

· Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).

· Parental Leave Packages offering additional financial and practical support.

· Volunteering during working hours.

Much more about us

Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.

Reviews and comments from our Glassdoor and Indeed pages. Put yours

Cosa ti offriamo

• Un ambiente dinamico ed internazionale

• Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

Unisciti a noi e facciamo la differenza insieme

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