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Market Insights and Enablement Manager
2 settimane fa
Icomera is a leading global innovator in connectivity solutions within the transportation sector. We are at the forefront of transforming public transport, making it smarter, safer, greener, and more connected than ever before. At Icomera you work with products used by many users around the world, including passengers on some of the world's largest train and bus operators.
Are you passionate about turning customer insight and market intelligence into high-impact sales tools and go-to-market strategies? Join us in this global role that bridges marketing and sales.
Job type:
Full-time
Workplace conditions:
Hybrid
Location:
Rome, Frankfurt, Gothenburg or Paris
About the Role:
As the Market Insights and Enablement Manager, you will play a key role in aligning marketing and sales to drive data-informed strategies, compelling messaging, and high-quality customer engagement. Reporting to the Chief Marketing Officer, you'll own the processes that capture, interpret, and deliver market and customer intelligence, and turn these insights into impactful sales content and enablement tools. This global role is embedded in the EMEA Sales region and works cross-functionally with local and regional sales teams.
Key responsibilities:
Market & Customer Insight
- Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
- Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
- Build and manage a living, searchable, and version-controlled repository for insights
- Lead Voice-of-Customer programmes including surveys and interviews
- Work closely with Sales teams to align insights with actionable strategies
Product Marketing & Sales Enablement
- Own the messaging framework and manage our content library (e.g., pitch decks, ROI tools, RFP boilerplates)
- Ensure alignment between marketing materials and local market needs
- Create and maintain customer reference stories showcasing successful use cases
- Continuously improve the quality and relevance of bid and sales materials
- Champion brand consistency across all sales-facing content, in collaboration with the Digital Marketing Manager
Event Management
- Facilitate opportunities to connect with clients and partners by coordinating Icomera's participation in industry and company events, tailoring activities to local market needs and driving lead generation.
- Manage event execution end-to-end, including target outreach, booth logistics, speaker coordination, demos, and follow-up actions that showcase Icomera as a trusted advisor.
Requirements:
- Proven experience in product marketing, sales enablement, market research, or a similar role
- Strong analytical skills and experience interpreting market/customer data
- Confident working across departments and with stakeholders in different regions
- Familiarity with modern sales enablement tools and content development best practices
- Fluent in English, spoken and written. Proficiency in other languages is a plus.
Who You Are:
You're a strategic thinker and a skilled communicator who thrives in cross-functional, international settings. You combine analytical rigour with creative storytelling, and you enjoy building content and tools that help sales teams succeed. You are proactive, structured, and comfortable working independently on complex initiatives, always with a clear focus on client value and commercial impact.
Our Offer:
This position can be based in Gothenburg, Frankfurt, Paris, or Rome. In addition to a competitive salary, we offer a comprehensive benefits package, with specific benefits varying by location in line with local regulations and practices (e.g., vacation days, public holidays, and other entitlements)
Ready to be part of something exciting and make a real difference in the connected future of transport? We'd love to hear from you
More about the position:
We will be reviewing applicants ongoing. Icomera welcomes candidates from all backgrounds, and we value a diverse and inclusive work environment.
About Icomera:
Icomera is the world's leading provider of integrated connectivity solutions for trains, trams, buses, and coaches, serving millions of passengers and tens of thousands of vehicles on a daily basis. The IcoCrew now consist of 300+ employees globally. Icomera is headquartered in Gothenburg, Sweden, with main offices in the United States, Canada, the United Kingdom, Germany, France, Ireland, and Italy.
Icomera's vision for green mobility within the public transport industry perfectly complements the wider mission of our parent company, Equans. As the global leader in multi-technical services with 74,000 employees working across 17 country hubs, Equans delivers customised solutions which connect, protect and energise territories, cities, buildings, industries and transport infrastructures, empowering their energy, industrial and digital transitions. Visit for further information.
