Strategy & Business Intelligence Intern ( Shop - Fashion) - 2025 Start (BS/MS)

Global Operations

Strategy & Business Intelligence Intern (TikTok Shop - Fashion Start (BS/MS)

Location

:

Milan

Employment Type

:

Intern

Job Code

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A141410A

Responsibilities

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Successful candidates must be able to commit to at least 3 months long internship period.

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

We are looking for an ambitious, curious and fast-learning intern to support the Fashion Team of TikTok Shop Italy, with a strong focus on strategy, business intelligence, and category expansion. In this role, you will help us identify and map underserved fashion categories, emerging creator-led brands, and high-potential merchants that can meaningfully grow within TikTok Shop. Your insights will directly support the team's merchant acquisition, category development, and overall growth strategy.

• Market research and analysis of the Italian fashion ecosystem (SMBs, DNVBs, creator brands, niche labels).
• Identification of high-potential merchants across underserved or fast-growing categories.
• Tracking performance trends, competitive benchmarks, and category opportunities.
• Supporting the team with Excel-based analyses, dashboards, and reports.
• (Optional, based on readiness) Supporting early-stage Business Development activities.

Qualifications

Minimum Qualifications

• Fluency in Italian and English, both spoken and written.
• Understanding or strong interest in the Italian fashion ecosystem, from emerging brands to established players.
• Familiarity with the creator economy and social media platforms, ideally an active, informed user.
• Proactive, opportunity-driven mindset, with a natural hunter mentality and curiosity for discovering new brands.

Preferred Qualifications

• Academic background in Business, Economics, Marketing, or related fields (completed or in progress).
• Strong Excel skills and an analytical, data-oriented approach.
• Experience with research or market analysis, even in an academic or project context.
• Interest in e-commerce, digital trends, and consumer behavior, especially within fashion.
• Basic understanding of KPIs (conversion, views, GMV, etc.) or willingness to learn quickly.

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Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.