Global Marketing Coordinator

RINA is currently recruiting for a
Global Marketing Coordinator
to join its office in Genoa (Italy) within the
Global Marketing & Pricing
Division.

Mission
As a Global Marketing Coordinator you will play a vital role in supporting strategic marketing initiatives by assisting in comprehensive market research, customer behavior analysis, and dynamic email marketing activities. Collaborating closely with Business Units and the Global Strategy & Innovation team, you will help gather and interpret relevant data, monitor evolving industry trends, and contribute to the effective communication of marketing insights across the organization

Key Accountabilities
Market Analysis and Trend Monitoring
You will assist in collecting and organizing essential data on global markets, customer segments, and industry movements. This includes conducting basic competitive research and tracking customer behavior patterns to inform strategic decision-making. You'll also play a part in synthesizing industry news and trends for wider dissemination through various internal communication channels such as newsletters and intranet updates.

Order Intake Tracking and Customer Segmentation
Your responsibilities will involve monitoring sales data accuracy and maintaining detailed customer databases. Supporting segmentation efforts, you will help categorize customers by relevant criteria such as industry sectors and company size, facilitating targeted marketing strategies. Additionally, compiling periodic reports on sales trends and customer insights will be a key aspect of your role.

Customer Satisfaction and Feedback Management
You will support the distribution and collection of customer satisfaction surveys for both internal stakeholders and external clients. Analyzing this feedback, you will assist in summarizing data points and preparing presentations to guide continuous improvement efforts across teams and service offerings.

Direct Marketing Campaign Coordination
In partnership with marketing leads, you will coordinate mass mailing campaigns, ensure timely execution, and assist with tracking campaign performance metrics. Summarizing campaign outcomes and preparing concise reports will help optimize future marketing initiatives.

Cross-Functional Collaboration
You will engage proactively with diverse teams including marketing, sales, and business development to provide foundational support for various marketing activities. Your collaborative approach will enhance alignment across departments, fostering a cohesive and efficient marketing environment.

Education
Bachelor's Degree in Business Administration Finance Management

Master's Degree in Economics or Marketing

Qualifications

• 1–3 years of experience in marketing, market research, or data analysis (internships or academic projects are a plus)
• Basic understanding of marketing principles, market research methodologies, and data analysis techniques
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with marketing tools (e.g., CRM software, email marketing platforms) is a plus
• Strong analytical mindset, with the ability to interpret data and translate it into actionable insights
• Good command of English, both written and spoken

Competencies

• ADDRESS THE WAY - Have a big picture of different situations and reinterpret it in a perspective way
• BUILD NETWORK - Forge trust relationships, across departments, and outside the organization
• CLIENT INTIMACY - Embrace internal and external client needs, expectations, and requirements to ensure maximum satisfaction
• EARN TRUST - Take everyone's opinion into account and remain open to diversity
• MAKE EFFECTIVE DECISIONS - Structure activities according to priorities, actions, resources and constraint
• MANAGE EMOTIONS - Recognise one's and other's emotions and express and regulate one's reactions
• PIONEER CHANGE - Actively embrace change and benefit from the new circumstances
• PROMOTE SUSTAINABLE DEVELOPMENT - Promote commitment by keeping promises as a Role Model
• THINK FORWARD - Capitalise on experiences and translate them into action plans for the future

RINA is a multinational company providing a wide range of services in the energy, marine, certification, infrastructure & mobility, industry, research & development sectors. Our business model covers the full process of project development, from concept to completion.

At RINA, we endeavor to create a work environment where every single person is valued and encouraged to develop new ideas. We provide equal employment opportunities and are committed to creating a workplace where everyone feels respected and safe from discrimination or harassment of any kind. We are also compliant to the Italian Law n. 68/99.