Product Marketing Specialist

2 settimane fa

Calderara di Reno, Emilia-Romagna, Italia 6eb6ae5f-12be-421a-a1db-146a06a0c572 A tempo pieno 35.000 € - 54.000 € all'ano

ABOUT US

Bonfiglioli is a worldwide designer, manufacturer and distributor of a complete range of gearmotors, drive systems, planetary gearboxes and inverters, which satisfy the most challenging and demanding needs in industrial automation, mobile machinery and renewable energy. Established in 1956, Bonfiglioli operates worldwide in 20 countries and 18 production facilities, with a wide network comprising 550 distributors and over 4.700 employees. Excellence, innovation and sustainability are the drivers behind our growth as a company and team.

We are looking for a
Product Marketing Specialist
to join our Team based in Calderara di Reno (BO).

MISSION

In this role, you will be part of the
Solutions Marketing area, supporting the development and execution of the BU's product marketing strategy, defining value propositions, creating marketing materials, and supporting the Sales Team.

MAIN RESPONSABILITIES

Market Analysis & Product Positioning

  • Analyzes and monitors global market, technology, competitor, and customer trends related to solutions.
  • Defines and applies analytical tools to assess market segmentation and the positioning of products and solutions.
  • Identifies new market opportunities within BU sectors and drives continuous improvement initiatives.
  • Collaborates with Product Management to shape the product and solution roadmap by translating customer needs and value insights.

Communication & Promotion

  • Implements the product communication strategy across markets and sectors, ensuring consistent messaging.
  • Develops and adapts key messages for events, trade shows, and various communication channels.
  • Collaborates with Sales, Product Management, and Marketing teams to update commercial materials such as catalogues and website content.
  • Supports Sales in creating sector-specific tools (presentations, guidelines, competitive guides) to emphasize product value, customer benefits, and market insights.
  • Oversees the preparation of training materials for Sales teams and partners, and manages internal communications related to product launches, updates, and phase-outs.

Go-to-Market

  • Supports the analysis phase of sector business plans with a focus on business development.
  • Works with sector teams to define the go-to-market strategy, including product value proposition development and communication.
  • Collaborates closely with key strategic customers to ensure effective product application, providing timely support and troubleshooting when required.

SKILLS & REQUIREMENTS

  • Bachelor/Master Degree in Mechanical Engineering
  • Past experience in similar roles, with a preferred focus on industrial applications
  • Technical product understanding, related to industrial products, gearboxes, motors, or similar mechanical components
  • Ability to analyze market trends, customer needs, and competitors
  • Experience in content creation for technical marketing (datasheets, brochures, presentations)
  • Customer-oriented mindset and strong communication skills
  • Ability to manage multiple projects and deadlines
  • Excellent knowledge of English

Bonfiglioli is an equal-opportunity employer committed to fostering a diverse and inclusive workplace. We believe that the uniqueness of each individual strengthens our teams and drives innovation. Our inclusive culture supports personal growth and contributes to our collective success.

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