Lifecycle Marketing Manager

ABOUT KOLSQUARE

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.
Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLSQUARE MISSION

Kolsquare is a Benefit Company, certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES

• Deliver WOW

• Be Responsible in your actions

• Pursue Growth & Learning

• Be passionate and determined

• Share your Power, Knowledge & Wealth

• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

More info about culture here in our Culture Book.

YOUR ROLE

YOUR MISSION

As Lifecycle Marketing Manager at Kolsquare, your mission is to plan, execute, and optimize all email marketing initiatives that engage, nurture, and guide our audiences through each stage of the funnel, from first touch to conversion and retention.

You will own the global email strategy and performance, designing high-performing journeys that drive engagement, conversion, and measurable pipeline impact. Your goal is to ensure that every message contributes to a consistent experience for prospects and customers across all markets and segmentations.

YOUR SCOPE

Reporting directly to the Head of Growth & Digital Marketing, you'll manage all email communications at Kolsquare, from top-of-funnel thought-leadership content to bottom-of-funnel conversion campaigns.

Your scope covers all lifecycle and email campaigns, including newsletters, nurturing flows, lead generation campaigns, event invitations, product updates, personalized outbound activations, and more.

You'll work cross-functionally with Growth, Digital, Content, Product Marketing, Field Marketing, Sales and Customer Success teams to deliver campaigns — whether automated or one-shot — that are timely, relevant, and tailored to each segment, persona, and market maturity.

YOUR MAIN RESPONSIBILITIES

1-Strategy & Planning

• Define and maintain a comprehensive global email roadmap covering lifecycle programs, newsletters, and campaign sends.

• Align the email calendar with content releases, product launches, and events.

• Establish clear objectives, audiences, and KPIs for each nurturing program, in line with funnel and marketing goals.

• Coordinate with Field Marketing to support event promotion and post-event follow-ups, ensuring messaging and timing are aligned.

• Work closely with Growth and Sales to align bottom-of-funnel messaging and follow-up workflows.

2 - Email Journey Design & Execution

• Build, launch, and manage automated workflows in HubSpot across customer lifecycle stages.

• Create and optimize email sequences tailored to personas, industries, and intent levels.

• Deliver newsletters, lead-generation campaigns, event invitations, product updates and other email communications with local variations when relevant.

• Partner with the Growth Manager on segmentation, scoring, and trigger logic to ensure precise targeting and efficient routing.

3 - Performance Analys & Optimization 

• Track program metrics (open rates, clicks, conversions, and pipeline contributions) and provide actionable insights.

• Run A/B tests on subject lines, CTAs, content, and send cadence to improve engagement and deliverability.

• Monitor database health and collaborate with the Growth Manager to maintain clean, compliant, and high-performing lists.

• Consolidate performance dashboards to measure the impact of email activities.

• Share insights and recommendations with the team to inform decision-making on future campaigns and content strategy.

4 - Cadence & Governance

• Define and manage the email communication cadence across nurturing, newsletters, and one-shot campaigns with country variations as needed.

• Implement suppression rules and exclusion logic to avoid over-solicitation and maintain positive engagement

• Ensure adherence to brand, legal, and GDPR standards across all email assets.

YOUR PROFIL

Must-haves

• 4–6 years of experience in a Growth, CRM, or Lifecycle marketing role focused on email performance, in a B2B SaaS or MarTech environment with international scope

• Proven expertise in HubSpot Marketing Hub (workflows, segmentation, reporting).

• Strong background in copywriting and audience personalization, able to adapt tone and message by persona and lifecycle stage.

• Demonstrated ability to design and optimize email nurturing programs and newsletters across multi-market audiences.

• Proficiency in A/B testing and campaign performance analysis, using insights to optimize open, click, and conversion rates.

• Detail-oriented and organized, capable of managing multiple workflows and campaigns simultaneously.

• Fluent in English and at least one other Kolsquare language (French, German, Spanish or Italian; every other language is a plus).

• A team player who thrives in a collaborative, international environment.

• Agile and flexible, able to react quickly and travel occasionally within Europe.

• Curious, proactive, and accountable, with a hands-on mindset and strong ownership of results.

You want to join an adventure more than a job Kolsquare is a benefit company, with a general interest ambition that goes beyond our profitability goals: positively impact the world.

Nice-to-haves

Experience using AI tools for content personalization, testing, or reporting automation.

WHAT WE OFFER?

• You can be based anywhere in Europe.

• Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide.

• Monthly and quarterly highlights in person to get together with other Kolsquarians for great team-building events.

• A package linked to the market that will not be based on your location.

• The stability and resources of a profitable group, with the agility of a scale-up.

• Continuous training opportunities and career development support.

THE RECRUITMENT PROCESS

1. Intro call with our talent acquisition team at Team Blue

2. Technical Interview with the hiring manager, Caroline, our Head of Growth & Digital

3. Business Case with Caroline, Head of Growth & Digital

4. Interview with Peggy, our CMO

5. Final interview with Quentin, our CEO

6. Reference checks

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