Social Media Manager

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Position: Social Media Manager

Location: Rome, Italy (Office presence is expected at least 1 day per week)

Please submit your CV in English

The Opportunity

This is an opportunity to join OLIVER's award-winning in-house agency for our client, as a dynamic and culturally attuned Social Media Manager. This hybrid role is split evenly between strategic social media management and hands-on content creation for iconic food brands. Our client is on a mission to make sustainable and nutritious food accessible to all, inspiring home cooks to create meals that are good for people and the planet. They champion the fight against food waste by encouraging delicious, resourceful cooking that makes the most of every ingredient.

You'll be responsible for developing and executing social-first strategies that drive engagement, build brand affinity, and keep our world leading brands culturally relevant. At the same time, you'll be crafting visually compelling, trend-driven content that resonates across platforms like Instagram, TikTok, and emerging channels.

This is a unique opportunity to shape how millions experience our Food brands online—through both the conversations you spark and the content you create.

The Role

As our Social Media Manager, you'll be the driving force behind transforming everyday Food products into culturally resonant brand experiences. Operating at the intersection of strategy, creativity, and cultural relevance, you'll turn strategic briefs into engaging social content that not only reflects brand personality but also sparks meaningful conversations across platforms.

You'll lead the development of social-first strategies and manage brand communities, ensuring our Food brands are not just present but influential in the digital space. Your ability to translate brand identity into authentic, platform-native content will be key to standing out in crowded feeds and building lasting audience connections.

We're looking for someone with a deep passion for the Food category and a sharp eye for trends—someone who lives and breathes social media and understands how to craft content that feels native, timely, and emotionally engaging.

In your content creator capacity, you'll ideate, produce, and rapidly deliver high-impact visual and multimedia content tailored for platforms like Instagram, TikTok, and emerging channels. You'll proactively connect our brands to trending conversations, using cultural insights to drive engagement, affinity, and conversion.

You'll also collaborate closely with our GenAI and Influencer teams to scale content production and enhance its cultural relevance—ensuring our brands don't just follow trends, but help shape them.

What You Will Be Doing

Social Media Management

Lead social-first strategies for Knorr and Hellmann´s across paid and organic channels
Build and manage content calendars and community engagement
Spot cultural trends and activate them to boost brand relevance
Collaborate with insights, analytics, and GenAI teams to inform strategy and optimise performance
Shape brand voice and messaging across platforms
Ensure content aligns with brand guidelines and platform best practices
Present strategies and ideas to clients and stakeholders
Stay ahead of platform updates and algorithm shifts
Monitor and report on performance metrics to inform future content decisions

Content Creation

Create platform-native content that connects Knorr and Hellmann´s to cultural moments in real time
Produce visually compelling assets for Instagram, TikTok, and emerging platforms
Develop versatile content packages that flex across formats while maintaining brand consistency
Lead reactive content creation that positions brands at the heart of trending conversations
Translate brand guidelines into authentic, engaging storytelling
Experiment with visual techniques to elevate Food storytelling
Collaborate with influencer and GenAI teams to scale and enhance content relevance
Deliver content that exceeds benchmarks in engagement and sentiment
Maintain a consistent visual identity across platforms while tailoring content to each channel's unique audience and tone.

What You Need To Be Great In This Role

Proven success in managing social media for consumer brands
Experience of minimum 2 years of hands-on experience creating contend for Food brands
Native in Italian and fluent in English (spoken and written - you will work with an international team)
Deep understanding of social-first content and platform-native storytelling
Creative flair and excellent written communications skills and great copywriting
Experience creating content that performs exceptionally well across Instagram, TikTok, and emerging platforms
Deep knowledge of social platform best practices and emerging trends
Understanding of social listening and trend identification
Strong expertise in video content creation (TikTok, Reels, YouTube shorts)
Skilled in Adobe Creative Suite and mobile editing tools
Familiarity with AI-powered content creation and optimisation
Ability to analyse performance data and adapt content accordingly
Experience with influencer marketing and social commerce strategies
Knowledge of paid social media planning and execution
Confident managing multiple brand voices and stakeholder relationships
Portfolio showcasing high-performing content across platforms
Sharp eye for cultural trends and visual innovation & Strong attention to detail
The ability to work at pace without sacrificing quality, thriving in high-pressure environments

Req ID: 15453

Our Values Shape Everything We Do

Be Ambitious to succeed

Be Imaginative to push the boundaries of what's possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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