Senior Analytics Engineer

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland

With 200 team members and 3K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1500+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry. 

Sounds exciting? Before you apply, please read through our

Cultural Manifesto

JOB TITLE:
Senior Analytics Engineer - Growth & Acquisition

LOCATION:
Full remote (Italy, Spain, France, UK, Germany or Switzerland) or Hybrid (
Milan
)

TYPE OF CONTRACT:
Permanent

SALARY RANGE: 47-55K

We are looking for a top-tier
Senior Analytics Engineer
to join our Data & Analytics team and help us transform how people explore the world.  In this role, you will design and own the analytical data foundations that power performance marketing, acquisition, and CRM decision-making, directly shaping how WeRoad measures, understands, and scales sustainable growth.

Your work will directly influence multimillion-euro marketing investments by ensuring data is
accurate, reliable, well-modeled, and decision-ready
.

What's the job?

• Act as a
  strategic analytics partner
  to Performance Marketing, Growth, and CRM teams, proactively identifying risks, opportunities, and areas for optimization
• Define and standardize
  core marketing and growth metrics
  (e.g. CAC, ROAS, LTV), ensuring consistency across dashboards, analyses, and teams.
• Lead
  end-to-end funnel and channel analyses to
  optimize marketing spend
  , assess incremental impact, and inform budget allocation and growth strategy
• Own the design, development, and maintenance of
  analytics-ready data models
  and
  robust data pipelines
  supporting demand, acquisition, performance marketing, and CRM use cases.
• Contribute to the evolution of the
  analytics engineering stack
  , ensuring
  data quality
  ,
  documentation, naming conventions
  , and
  testing
  across marketing datasets.
• Design
  ,
  evaluate
  , and
  interpret A/B and multivariate tests
  across digital marketing and CRM channels (including Braze), ensuring methodological rigor and clear business recommendations.
• Collaborate with Data Engineers to improve ingestion, tracking, and instrumentation of marketing and CRM data sources.

What you'll bring to the table:

• 4/5+ years of experience
  in analytics, analytics engineering, or data roles, with significant exposure to marketing, growth, or CRM data.
• Strong SQL
  skills and experience building
  production-grade data models
  in cloud data warehouses (BigQuery, PostgreSQL, MySQL, etc.).
• Proven experience designing clean,
  well-structured tables
  that serve as the source of truth for business reporting and analysis.
• Deep understanding of
  marketing and acquisition metrics
  , including their limitations, trade-offs, and appropriate use in decision-making (CAC, ROAS, CPM, CTR, conversion rates, attribution models)
• Experience
  working with stakeholders
  to translate business logic into scalable and reusable data transformations.
• Analytical
  rigor
  and
  curiosity
  : you love digging into data, understanding customer behavior, and telling compelling stories with your insights
• Ability to operate autonomously, manage multiple stakeholders (across Marketing, CRM, and Product), and balance short-term business needs with long-term data foundations.
• Fluent in English.

Bonus points for having:

• Experience with
  modern analytics engineering tools
  (e.g. dbt or similar transformation frameworks).
• Experience modeling data from
  marketing platforms
  (Google Ads, Meta, TikTok, affiliates)
• Experience with customer engagement platforms such as
  Braze
  (campaign analysis, segmentation, journey KPIs)
• Proficiency in
  Python
  for data analysis (pandas, NumPy, scikit-learn, matplotlib)
• Experience with computational notebooks (
  Deepnote
  , JupyterLab, Hex)
• Knowledge of
  A/B testing frameworks
  and
  statistical concepts
• Familiarity with analytics and tagging tools such as
  GA4
  and
  Google Tag Manager

You will love working at WeRoad if:

• You are ambitious, want to build and be part of something huge, growing faster than you thought possible

• You love travel and want to join a young, smart, and fun team of people who love it, too

• You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment
• You are an entrepreneur at heart and a self-starter and aren't afraid to take on a lot of responsibility, right from the start
• You welcome feedback and see mistakes as stepping stones to success

What we can offer

• Performance-based bonus –
  An discretionary annual variable bonus, and based on performance and company results.
• A free WeRoad trip every year
  – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator.
• Unlimited holiday –
  You are a master of your own time.
• Opportunities to learn
  – We invest in your growth with training and learning opportunities.
• New parent support
  – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).
• Extra benefits
  – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.
• Fun
  –
  A vibrant co-working space, team buildings and meet-ups.

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.  The selection process will consist of:

1. introductory call with Talent Acquisition
2. business case
3. Business case review with key stakeholders
4. technical and background-based interview with Hiring Manager
5. Culture Champions step

WeRoad is committed to equal employment opportunities regardless of race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic. 

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly.
Don't let a checklist hold you back: if you're passionate about the role we encourage you to apply with enthusiasm.