Head of Marketing

3 giorni fa

Verona, Veneto, Italia Bauli Group A tempo pieno

BAULI IS HIRING... DISCOVER THE #BAULINESS WITHIN YOU

We are looking for a
Head of Marketing International.

This role is a concrete opportunity to contribute to the development of the Bauli Group, within a solid, structured and innovation-driven industrial envinroment.

The position is based at out headquarters in
Castel d'Azzano (Verona)
, but you will be part of an international organization that values people, embraces diversity, and promotes employee well-being.

At Bauli, we believe in individual responsibility, a culture of care, and a balanced approach to performance and quality of life. You will have access to corporate welfare programs, dedicated benefits, and tailored training paths to support your continuous professional development.

In this strategic position as
Head of Marketing International
within the Marketing Department, you will be responsible for leading and coordinating marketing activities across international markets, with the goal of driving brand growth, increasing market share, and ensuring consistent global brand positioning.

Main Responsibilities

  • Define and lead the global marketing strategy for Bauli International, ensuring brand coherence and local relevance across key regions (Europe, North America, LATAM, Asia, and GCC).
  • Translate strategy into actionable go-to-market plans, balancing global consistency with local insights.
  • Partner with R&D, Operations, and Sales to launch new products internationally, aligning innovation pipelines with consumer trends and market opportunities.
  • Build and lead a world-class marketing team, developing talent and embedding an entrepreneurial, performance-driven culture.
  • Oversee global communication, media, and digital strategies, guiding agencies and local partners to strengthen brand equity and engagement -- all following the brand guidelines already set for the chosen brand.
  • Work with our consumer and market intelligence lead, identifying growth opportunities, portfolio gaps, and emerging needs.
  • Co-own pricing and portfolio strategy with international commercial teams, ensuring profitability and competitive positioning.
  • Manage the international marketing budget, optimizing investment and measuring ROI.
  • Represent marketing in global leadership forums, influencing strategic choices and cross-functional priorities.

Requirements

  • 10–15+ years of experience in brand or marketing leadership roles, including substantial international exposure within FMCG / Food & Beverage companies. Living experience in the Americas is strongly desired.
  • Proven success in driving brand growth across multiple markets.
  • Strategic thinker with hands-on execution capability; able to move from vision to detail with agility.
  • Natural team leader and culture-builder, skilled at leading across borders and functions.
  • Deep understanding of global consumer trends, digital ecosystems, and innovation processes.
  • Fluent in English; Italian, Spanish, or French is a strong plus.
  • MBA or master's degree in Marketing, Business, or related disciplines preferred

JOIN THE BAULI WORLD

If you share our values and want to build your career in a company that invests in people,
click here to apply.

We can't wait to meet you

joinus #bauliness #careers #jobopportunity #international #marketing #innovation #teamwork #growth #business #diversity

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