Brand Manager

Job Description
If you are currently working in STG, please click on Emloyee Login to apply to our internal positions

1/16/26

Rome, ITA, 142,

Brand Manager - Italy

JOB TITLE –
Brand Manager

LOCATION -
Italy

HOURS -
40 hours

About The Role
We have an exciting opportunity for a Brand Manager to join our team. As a Brand Manager, you will be responsible for driving brand growth and market share through effective trade marketing strategies, brand activations, and consumer engagement initiatives.

WHAT WILL YOU BE RESPONSIBLE FOR?
Brand Marketing

• Supporting the Marketing Manager in leading the category, brand, and commercial strategy for STG Italy's commercial agenda.
• Proactive portfolio management incl. New Product Development (NPD) based on market trends and gap analysis
• Managing NPD launches & other relevant projects in coordination with internal and external stakeholders incl. KPI tracking and results analysis
• Analyze market trends, sales data, and competitor activities to identify opportunities for growth and improvement.

Brand Activation

• Develop and implement trade marketing strategies to increase brand visibility and sales in the Italian market.
• Plan and execute brand activation campaigns to enhance brand awareness and consumer engagement.
• Coordinate with internal and external stakeholders, including creative agencies, to develop compelling activation concepts.
• Monitor and evaluate the effectiveness of brand activation initiatives, providing insights and recommendations for future campaigns.

Sales Support

• Collaborate with sales teams to create and execute trade promotions and incentives.
• Work closely with the sales team to ensure alignment of trade marketing activities with sales objectives.
• Provide training and support to sales representatives on brand strategies and promotional activities.
• Develop and manage point-of-sale materials and merchandising tools to support brand presence in retail outlets.

Budget Management

• Manage the trade and brand activation budget, ensuring efficient allocation of resources.
• Track and report on budget expenditures, ensuring all activities are within financial guidelines.

Market Analysis And Reporting

• Conduct regular market analysis to stay informed about industry trends, consumer behavior, and competitive landscape.
• Prepare and present detailed reports on trade and brand activation performance, including ROI analysis.

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand management
• Strong capabilities in branding, campaign development, and project management
• Experience in trade marketing and brand activation, preferably within the tobacco or FMCG industry.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Proven ability to work cross-functionally and influence key stakeholders.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills in both Italian and English.
• Proficiency in Microsoft Office Suite and marketing software tools

WHAT IS ON OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS
Requirements
Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following:

• Recruiter Screen
• Hiring Manager Interview
• Behavioral Assessment
• Leadership Interview

About Scandinavian Tobacco Group
At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.
If you are currently working in STG, please click on Emloyee Login to apply to our internal positions