PR & Media Relations Assistant

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland

With 200 team members and 3K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto

ABOUT THE ROLE

JOB TITLE: PR & Media Relations Assistant

LOCATION: Milan, HQ

TYPE OF CONTRACT: Paid Internship (800€/ month + meal vouchers)

You'll join our international PR & Communications Team (Marketing), working closely with the PR Manager to support WeRoad's external communication activities and help grow our brand awareness across Europe.

What you'll do:

Support day-to-day media relations in Italy and abroad, with a focus on WeMeet, the WeRoad app that connects people through local events in 30+ European cities

Help coordinate relationships with journalists, agencies, partners, and other external stakeholders

Contribute to the organization and execution of PR initiatives and special projects (e.g., research, reports, events)

Support the creation and maintenance of corporate materials, including bios, press kits, and speaker profiles

Assist in monitoring media coverage and compiling performance reports

Collaborate cross-functionally with Marketing to generate creative ideas that connect PR efforts with broader brand campaigns

Stay updated on industry trends and propose insights that can inspire new PR stories.

What you'll learn:

During your internship, you'll get hands-on experience in building and managing a brand's public image on an international scale. You'll learn how to:

Craft press materials, media pitches, and storytelling that reflect our brand voice and values

Build and maintain relationships with journalists, influencers, and key media partners across multiple markets

Monitor and analyse media coverage to measure PR impact and identify new opportunities

Collaborate closely with marketing, content, and social media teams to ensure message consistency across all channels

Support event planning and brand activations, learning how PR integrates with the full marketing mix

Work side-by-side with international teams from different countries, learning how to adapt strategies and communications to diverse audiences and cultures

Understand the dynamics of a fast-paced scale-up, learning how creativity and data come together to drive impact

By the end of your internship, you'll have developed an understanding of international PR strategy, media relations, and brand storytelling within a dynamic, people-first company.

What we're looking for:

You are an Italian native or speak the language at a mother-tongue level

Excellent command of English (written and spoken)

Passion for communication, storytelling, and media

A marketer's mindset, you understand how PR drives brand awareness and engagement

Basic understanding of the media landscape (press, online, broadcast, influencers).

Proactive attitude and willingness to learn in a fast-paced, international environment

Strong organizational skills and attention to details

A love for travel and a genuine curiosity for people, cultures, and stories — the WeRoad spirit

You will love working at WeRoad if:

You dream big, aim higher, and push yourself beyond limits you didn't think possible. Challenges excite you, and you're hungry for the next win

You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other

You're an entrepreneur at heart, take responsibility from day one, and move fast to make things happen

You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action

You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you're eager to be part of something bigger.

What we can offer:

6 Months internship

A great workspace. WeRoad offices are based in the beating heart of Milan and a memorable onboarding experience in our HQ base the C30

Opportunities to learn and grow your network. Join the training program of our holding company, OneDay. Participate in the numerous meetups and events we host at C30 or online, to share knowledge with other people in the industry

Fun We schedule regular team-building events throughout the year and provide plenty of opportunities to meet our Travel Coordinators and WeRoaders.

Ready to apply?

The selection process will consist of:

Technical and background-based interview with the PR Manager

Take-home Exercise

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don't let a checklist hold you back: if you're passionate about the role, we encourage you to apply with enthusiasm

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