Regional Field Marketing Manager, Italy

7 ore fa

Cinisello Balsamo, Lombardia, Italia Johnson Controls A tempo pieno

What Will You Do
As
Regional Field Marketing Manager – Italy
, you will work at the intersection of
strategy and execution
. You'll be responsible for driving localized marketing programs across a diverse and dynamic region, partnering closely with sales, global campaign teams, and the wider EMEA marketing organization. This role offers the opportunity to
lead impactful programs
, adapt global campaigns for local success, and gain visibility in a fast-evolving marketing ecosystem.

How Will You Do It
Local Execution with Business Impact

  • Plan, localize, and execute multi-channel demand generation programs that generate qualified leads and accelerate pipeline conversion.
  • Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing programs support business priorities.
  • Work hand-in-hand with the Regional Head of Marketing to implement strategic initiatives and adapt them for Italy.

Funnel-Focused Performance

  • Own end-to-end campaign execution, from planning to performance analysis.
  • Monitor, analyze, and optimize marketing funnels, ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
  • Maintain campaign dashboards and share insights with local and regional stakeholders.

Global Collaboration, Local Relevance

  • Collaborate with global marketing squads to localize and land strategic campaigns in the region—ensuring cultural and market relevance.
  • Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
  • Act as a connector between corporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.

Field Enablement & Sales Alignment

  • Partner with the sales team to support sales enablement, and event execution.
  • Deliver content and tools tailored to local buying behaviors and customer needs.

What We Look For

  • 6+ years of experience in B2B marketing, preferably in industrial technology, smart infrastructure, or SaaS.
  • Hands-on experience with digital marketing, campaign execution, and lead generation tactics.
  • Strong understanding of sales funnels, campaign metrics, and marketing automation tools.
  • A team player with a performance mindset—driven by impact, not ego.
  • Skilled in cross-functional collaboration with sales, product, and global marketing teams.
  • Fluent in Italian; Proficiency in English, additional European languages are a plus.
  • Based in Milan area, with the ability to work in-office at least 3 days/week.

Why Join Us

  • Be part of a regional team that's shaping how marketing drives growth across EMEA.
  • Learn from experienced leaders while owning high-impact initiatives.
  • Operate in a dynamic, collaborative, and purpose-driven environment.
  • See your work turn into pipeline, revenue, and customer value—not just vanity metrics.

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