Media Analyst

2 giorni fa

Roma, Lazio, Italia WPP Media A tempo pieno 40.000 € - 80.000 € all'ano

About WPP Media   

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit    
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit    
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:   

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.   

Role Summary & Impact 

The Media Analyst will be a pivotal member of a dedicated client team, providing in-depth analytical support that transforms media campaign data into actionable intelligence. This role is focused on comprehensive data analysis, interpretation, and strategic reporting to empower internal media planning and buying teams, ensuring effective campaign execution, proactive optimization, and informed decision-making.

Key Responsibilities 

Monitor and track media campaign effectiveness against defined KPIs, utilizing reporting systems and internal tools, identifying root causes for performance fluctuations and proposing solutions.Develop and deliver regular and ad-hoc campaign reports, interactive dashboards, and compelling presentations for the client team, translating complex data into clear narratives and visual stories that drive strategic action.Conduct thorough competitive analysis and investment analysis to benchmark client media activity within the market, offering context and foresight for strategic planning.Perform internal data audits and rigorous quality checks to ensure accuracy and consistency in reporting, implementing best practices for data integrity and data governance.Collaborate closely with media planning and buying teams, providing precise and timely data for campaign optimization and future strategy definition, actively participating in data-driven strategy discussions.Contribute to the design and implementation of reporting frameworks and analytical approaches to meet evolving business needs.

Requirements 

2/3 years of previous experience in media agencies, in reporting, analytical, or data-focused roles. Excellent proficiency in Microsoft Excel (advanced formulas, pivot tables, data visualization). Good knowledge of main market software (e.g., Nielsen Aqx, Arianna, Mcs). Familiarity with media reporting systems and ad servers. Strong analytical skills, critical thinking, and a meticulous attention to detail with the ability to interpret data and draw meaningful conclusions.Excellent communication and presentation skills, with the ability to articulate complex data findings to both technical and non-technical audiences.Ability to manage multiple tasks and meet deadlines in a dynamic environment. Good command of the English language (written and spoken). A keen interest in leveraging data and emerging technologies, including AI tools, for enhanced understanding and efficiency and predictive insights.

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.   
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.   

While we appreciate all applications received, only those candidates selected for an interview will be contacted.   

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