Associate Director
16 ore fa
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
Overview organization
At Lilly, we are deeply committed to advancing care in Neuroscience. Our mission is to deliver innovative solutions that improve patient outcomes and create a lasting, positive impact on society. As part of this vision, we are seeking an Associate Director - Marketing Alzheimer's to lead the development and execution of strategic marketing initiatives that ensure a successful launch and sustained growth of our Neuroscience portfolio. This role will focus on shaping brand strategy, driving customer engagement across multiple channels, and orchestrating cross-functional alignment to deliver exceptional value to patients, caregivers, and healthcare professionals.
Main responsibilities
In this strategic position, the candidate will combine strong business acumen with deep market insight to localize global strategies for the Italian market, ensuring readiness for a successful launch and lifecycle management. Success will require inspiring leadership, effective coaching, and the ability to translate complex market dynamics into actionable plans that maximize impact and profitability. The Associate Director - Marketing Alzheimer's will act as a key influencer within the Italy Hub, guiding affiliates through launch readiness and customer planning, while fostering a culture of collaboration, innovation, and excellence.
The Associate Director - Marketing Alzheimer's will focus on deeply understanding the Alzheimer's Disease diagnostic ecosystem in Italy, the Neuroscience market, the competition, and the key players and their needs; and in turn leveraging this understanding to support a winning brand strategy during launch and beyond. This position will report to the Neuroscience Business Unit Leader.
The position will be located in Sesto Fiorentino, Italy, with up to 50% travel.
Key Objectives/Deliverables
- Understand the market landscapes, competitive development efforts, and the value needs of patients, caregivers, physicians, and payers in Italy and across the Italy Hub.
- Ensure local commercialization strategies are linked to the Global/International Business Unit (IBU) strategy; this will require communication and influence with global teams and IBU leaders to ensure that local cross-functional resources are in place timely to achieve business goals.
- Engage Thought Leaders in collaboration with Medical to localize the Global strategy across all relevant customer groups (HCPs, Advocacy organizations, etc.)
- Work closely with Lilly IBU team in order to share insights to ensure global strategies and IBU initiatives are anchored to customers' needs.
- Coach and develop a diverse team.
- Orchestrate, engage, and drive alignment with the entire cross-functional team.
- Plan, develop, and deliver robust launch readiness assessments for Italy and, at the same time, ensure a strong launch readiness process in the Italy HUB's priority countries.
- Lifecycle strategy development.
Minimum Requirements
- Significant experience (3+ years) in pharma marketing, including track-record of a recent product launch experience.
- Strong ability to run a Business Plan and manage Opex.
- Demonstrated learning agility.
- Substantial brand planning / brand strategy development experience.
- Strong strategic thinking skills; can manage through ambiguity.
- Strong capabilities to clarify strategic directions and to engage cross functional Teams (especially Medical, PRA, Corporate Affairs. Ethics and Compliance, Legal)
- Achieves results through others across functions, geographies, and a variety of personality styles.
- Ability to plan, organize, and prioritize.
- Market research experience or significant engagement with market research in numerous projects.
- Demonstrated ability to deliver strong results.
- Strong team player with a positive can-do attitude.
- Demonstrated ability to develop multichannel and digital marketing campaigns.
- Demonstrated relationship management skills (both internal and external) and ability to coach and develop other marketers.
- Fluent in written and spoken English and Italian
Education Requirements
- Bachelor's degree
Additional Preferences
- MBA
- Pharmaceutical sales/PRA experience.
- Previous experience in Neuroscience.
- Thrives in white space.
- Strong business & scientific acumen
- Demonstrated critical thinking skills (strategic, analytical creative problem solving)
- Great communicator (simplifier)
- Team player, committed to fostering an inclusive culture, and seeker of diverse perspectives
- Desire to have fun, grow, and win for patients
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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