Trade Marketing Manager

4 giorni fa

Bolzano, Trentino-Alto Adige, Italia Oberalp Group A tempo pieno 40.000 € - 80.000 € all'ano

We are a design & innovation oriented mountaineering multi specialist company that operates in a global and dynamic environment and likes to think out of the box in finding new solutions and exploring new paths. Hence, we look for people with an interdisciplinary and multicultural approach, with flexible, as well as collaborative and hands-on mentality.

Working in a matrix organization, we encourage our people to adopt direct and open communication, to share new ideas, to face the future and realize our ambitions.

According to our motto "positive attracts positive" we share the same work values – boundless enthusiasm for sport and mountains and social responsibility.

The Marketing Manager Italy has the primary responsibility to translate the brand goals of SALEWA, DYNAFIT, POMOCA, WILD COUNTRY & EVOLV into effective marketing plans, reaching the local consumer. The Marketing Manager is leading the local marketing team of sports marketing and trade marketing and is responsible for planning and monitoring the overall marketing budget. He/she will work closely with internal teams and agencies to ensure the professional implementation of all measures in line with the brands strategy. The Marketing Manager will represent the OBERALP group to extern partners and stakeholders.

Main Responsibilities & Activities

  • Lead the implementation and continuous development of the brand's marketing strategy across the Italian market.
  • Develop annual marketing plans and execute trade marketing initiatives and seasonal campaigns in line with overall communication strategies.
  • Coordinate seasonal marketing meetings with key accounts.
  • Drive trade marketing growth through the implementation and management of shop-in-shops, soft shops, and point-of-sale (PoS) activities.
  • Strengthen brand engagement within target groups through athlete partnerships, events, and PR initiatives.
  • Conduct monthly performance reviews to optimize ongoing marketing activities.
  • Act as the key interface between brand marketing, sales, and other internal departments to ensure alignment and efficiency.
  • Represent the GROUP in interactions with PR agencies, mountain associations, event organizers, and sponsored athletes.
  • Oversee team coordination, support personnel development, and lead regular team meetings.
  • Hold full responsibility for managing and optimizing the marketing budget.

Profile

  • 5+ years of experience in the field of marketing
  • Experience in the consumer goods industry, preferable in the sporting goods industry or fashion industry
  • Experience in an international environment
  • Experience in people management
  • Advanced project management skills
  • Organizational and communication skills
  • Dynamic, sportive personality with a hands on approach
  • Italian and English skills, german is a plus

Workplace
: Bolzano, IT

If you are interested to work in a challenging, international and dynamic environment then apply now

  • Lead Trade Marketing

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia Hays A tempo pieno 40.000 € - 60.000 € all'ano

    Food Industry – Leadership – Bolzano - Food - AlimentareLa tua nuova aziendaIl nostro cliente è un'organizzazione che promuove i prodotti di qualità dell'Alto Adige con una forte vocazione alla valorizzazione della tradizione e all'innovazione di processo. Grazie a un'attenta selezione e a una costante ricerca della qualità, l'azienda è riconosciuta...

  • Lead Trade Marketing Alimentare

    6 giorni fa

    Bolzano, Trentino-Alto Adige, Italia Hays A tempo pieno 40.000 € - 80.000 € all'ano

    Food Industry – Leadership – Bolzano - Food - AlimentareLa tua nuova aziendaIl nostro cliente è un'organizzazione che promuove i prodotti di qualità dell'Alto Adige con una forte vocazione alla valorizzazione della tradizione e all'innovazione di processo. Grazie a un'attenta selezione e a una costante ricerca della qualità, l'azienda è riconosciuta...

  • Marketing Operations Manager

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia Twenty - Shopping | Food | Cinema A tempo pieno 40.000 € - 80.000 € all'ano

    Posizione ruolo:Riporta gerarchicamente al Comitato Strategico Twenty.Descrizione di ruoloTradurre in esecuzione le decisioni del Team Strategico e garantire il day-to-day marketing del centro, coordinando fornitori/agenzie e le funzioni interne del Centro (Direzione, Info Point, Operations). Elevata autonomia, con check periodici con il referente della...

  • Marketing Operations Manager

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia Podini Spa A tempo pieno 30.000 € - 40.000 € all'ano

    Posizione ruolo:Riporta gerarchicamente al Comitato Strategico Twenty.Descrizione di ruoloTradurre in esecuzione le decisioni del Team Strategico e garantire il day-to-day marketing del centro, coordinando fornitori/agenzie e le funzioni interne del Centro (Direzione, Info Point, Operations). Elevata autonomia, con check periodici con il referente della...

  • Project Manager

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia Loacker A tempo pieno 40.000 € - 80.000 € all'ano

    We are looking as soon as possible for a Sales Portfolio and Program / Project Manager for the Project Management Office.As a portfolio and program manager Sales you will support commercial planning, launch execution and integration across Marketing, Sales, Supply Chain and local markets, driving speed, consistency and quality in execution. You will drive...

  • Project Manager

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia A. Loacker SpaAG A tempo pieno 50.000 € - 80.000 € all'ano

    We are looking as soon as possible for a Sales Portfolio and Program / Project Manager for the Project Management Office.As a portfolio and program manager Sales you will support commercial planning, launch execution and integration across Marketing, Sales, Supply Chain and local markets, driving speed, consistency and quality in execution. You will drive...

  • German-Speaking Google Ads Sales Account Manager

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia CBT A tempo pieno 24.310 € - 49.390 € all'ano

    Join a high-impact international digital marketing project supporting large business clients in retail, travel, and high-revenue sectors We are looking for a German-speaking Google Ads Sales Account Manager (Mid/Senior level) to manage, optimize, and grow the advertising strategies of top-tier clients. This role is ideal for professionals with strong...

  • Product Portfolio Marketing Leader

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia A. Loacker SpaAG A tempo pieno 60.000 € - 120.000 € all'ano

    You will be part of a dynamic team shaping the future of a global market leader in premium wafer products.The ideal candidate is passionate about the sweet snacks sector, skilled in portfolio strategy, and has a robust background in marketing.You will drive the management, development, and optimization of our distinguished product portfolio, aiming at...

  • Collaboratore/-trice Trade Fair

    2 settimane fa

    Bolzano, Trentino-Alto Adige, Italia IDM Südtirol A tempo pieno 40.000 € - 60.000 € all'ano

    Il tuo compito sarà quello di sostenere le aziende altoatesine nelle loro attività di esportazione.A tal fine, pianificherai ed organizzerai la partecipazione a fiere in Italia e all'estero, occupandoti anche degli aspetti tecnici e amministrativi legati alla loro realizzazione.Quali sono i tuoi compiti:Organizzazione di partecipazioni congiunte di aziende...

  • Partner Network Manager

    6 giorni fa

    Bolzano, Trentino-Alto Adige, Italia SONECT A tempo pieno 60.000 € - 120.000 € all'ano

    About the RoleWe are looking for a Partner Network Manager with a strong background in marketing to expand, manage, and optimize our ecosystem of strategic partners. In this role, you will be responsible for identifying new partnership opportunities, nurturing relationships, co-developing go-to-market strategies, and driving joint marketing initiatives to...