Marketing Manager, B2B Field Marketing

2 settimane fa

Roma, Lazio, Italia Mastercard A tempo pieno 45.000 € - 80.000 € all'ano

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Marketing Manager, B2B Field MarketingOverview:

We are seeking experienced B2B Field Marketing Manager, responsible for driving services marketing initiatives. This role will align field services marketing strategies with regional product growth objectives to drive revenue generation and market development.

In this role, you will work with local and global marketing teams to generate demand for Mastercard's offers. Collaborating with the local and global marketing teams, product marketing, sales, and business development, you will work to develop and execute campaigns targeting mid- and bottom-funnel engagement. These campaigns will leverage a broad mix of marketing tactics including field marketing, digital, and content with the goal of driving leads to the local sales and account management teams. You will represent the regional and local country marketing needs, back to the global marketing team, to facilitate understanding of what is needed to be successful in the market.

This role requires a person who can be both collaborative with other teams, while at the same time driving marketing initiatives forward to completion with operational excellence. You will need to manage multiple projects and balance competing priorities in a fast-paced environment. We value the ability to grow together, move fast, and create value for our customers and stakeholders.

Role:

• Execute marketing campaigns on behalf of the Mastercard Services business unit for field marketing in Europe and have the ability to write for field marketing activities.

• Coordinate and partner with country and regional business owners, marketing teams, and sales teams on joint demand generation initiatives that drive ROI.

• Plan and manage regional events, trade shows, and other marketing activities to enhance brand awareness and generate leads.

• Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns.

• Coordinate marketing campaigns across multiple channels to support teams in creating and executing awareness. Including hands-on campaign execution for field events and target account marketing.

• Work closely with sales teams to optimize the marketing/sales lead handoff to ensure lead handling of SLAs (service level agreements) are being met.

All About You:

• Experience Minimum of 5 years of experience in B2B field marketing, preferably in the EU region, performing in marketing for a portfolio of successful customer acquisition programs using field, digital and content marketing tactics.

• Ability to write for field marketing activities: speaker submissions, stage presentations, campaign localization, direct promotion ad copy, etc. Prior experience as a writer preferred.

• Record of successfully working in matrix marketing organizations.

• Hands-on experience and willingness to write and create email campaigns.

• Detail-oriented, well organized, and able to multi-task in a fast-paced environment.

• Self-directed and creative thinker; ready to proactively bring innovative ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.

• Ability to pull, ready, and present marketing data for reporting and decision making

• CRM (Customer Relationship Management) experience; preferred

• Marketing automation expertise; Salesforce Marketing Cloud preferred

• Ability to travel up to 25% of the time

• Bachelor's degree in marketing, business, or a relevant field of study preferred

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.



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