Senior SEO Specialist

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland

With 200 team members and 4K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1500+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry. 

Sounds exciting? Before you apply, please read through our

Cultural Manifesto

ABOUT THE ROLE

JOB TITLE:
Senior SEO Specialist - Full Stack

LOCATION:
Full remote or Hybrid (Milan)

TYPE OF CONTRACT:
Full-time permanent contract

SALARY RANGE:
40k - 50k

What you'll do:

• Execute and optimize SEO initiatives across
  multiple markets
  , working hands-on on technical SEO, on-page optimization and content.
• Analyze performance of
  key pages, listings and landing pages across markets
  , comparing results and translating insights into concrete, testable actions.
• Collaborate closely with
  Product, Engineering and Content
  teams to implement SEO improvements consistently across countries (templates, internal linking, structured data, fixes).
• Ensure
  international SEO fundamentals
  are correctly applied and maintained (hreflang parity, URL structure, market consistency).
• Contribute to
  AI-driven search visibility (GEO)
  across markets by designing, running and evaluating tests on formats, page structures and content patterns for AI Overviews and LLM answers.

• Build and maintain
  SEO dashboards
  and reports with a multi-market view (Amplitude, GA, Search Console, Looker or similar) to support prioritization and decision-making.

• Act as a
  solution-oriented advisor
  for internal stakeholders, identifying SEO and LLM-related challenges in a multi-market context and proposing scalable, data-driven solutions.

What we're looking for:

• 4–6+ years of experience in SEO, with proven exposure to
  multi-market or international websites.

• Strong hands-on experience with
  technical SEO fundamentals,
  applied consistently across multiple countries.

• Solid understanding of
  content SEO and search intent
  , with the ability to adapt priorities and solutions by market.
• Comfortable taking initiative on
  LLM-powered search
  and AI Overviews, testing and iterating across markets in a fast-changing environment.
• Comfortable working with
  data and dashboards
  to compare performance between markets and identify opportunities.
• Ability to operate autonomously in a
  distributed, multi-market environment
  , managing trade-offs and priorities.
• Pragmatic, execution-oriented mindset, comfortable taking initiative without perfect information.

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn't think possible. Challenges excite you, and you're hungry for the next win.
• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.
• You're an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.
• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.
• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you're eager to be part of something bigger.

What we can offer

• Performance-based bonus –
  An discretionary annual variable bonus, and based on performance and company results.
• A free WeRoad trip every year
  – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator.
• Unlimited holiday –
  You are a master of your own time.
• Opportunities to learn
  – We invest in your growth with training and learning opportunities.
• New parent support
  – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).
• Extra benefits
  – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.
• Fun
  –
  A vibrant co-working space, team buildings and meet-ups.

Ready to apply?
 

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The selection process will consist of:

• introductory call with Talent Acquisition Specialist
• Technical and background-based interview with Hiring Manager
• Case Study/ Second technical interview
• Culture Champions step

WeRoad is an equal opportunity employer:  we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic. 

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don't let a checklist hold you back: if you're passionate about the role we encourage you to apply with enthusiasm