Go-to-Market Specialist

We are the platform turning browsing into shopping.

We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.

Ready to spark your growth with us? 

Who we look for

We are looking for a strategic and creative Go-to-Market Specialist with a marketing background and a passion for market strategies. 

If you have experience in developing and executing successful go-to-market strategies and have an eye for adapting brand messaging to diverse markets, we want you on our team

What you will do

• Local Brand Adaptation: You will be responsible for developing and executing a tailored go-to-market local strategy that addresses both global and local market needs, strengthening the brand positioning across different markets, such as CEE, Netherlands, Czech Republic and Slovakia.
  
  
• Product Portfolio Management & Market Launches: You will coordinate the LOCAL launch of new products and services, focusing on targeted positioning in relevant verticals and markets, working closely with the global product marketing team, SALES team and product team to ensure market requirements and KPIs are accurately implemented.
  
  
• Market Research and Market Needs: You will conduct detailed market research to identify trends that address the needs of local target audiences. You will translate this information into strategic recommendations for product development and communication.
  
  
• Storytelling and Communication: You will develop compelling storytelling strategies and positioning approaches that integrate global corporate storytelling while also addressing the specific needs and desires of local markets.
  
  
• Sales Enablement & Support for the Sales Team: You will support our sales team by preparing and providing product training and participating in the preparation of presentations to strategic customers.
  
  
• Collaboration and Stakeholder Management: You will work closely with internal teams (e.g., product, communications, sales) and coordinate your strategies and initiatives with external stakeholders to drive market launches and brand growth.

What you will need

• You have experience in a similar role (preferably from an international tech company or media agency) with solid expertise in developing and executing go-to-market strategies.
  
  
• Results-Oriented: You are focused on KPIs and performance tracking, with the ability to implement marketing initiatives that achieve measurable results.
  
  
• Brand Strategy and Positioning: You have experience adapting global brand strategies and storytelling to local markets and are able to develop compelling brand messaging.
  
  
• Communication and Team Skills: Your communication skills are excellent, and you excel at working with various internal and external stakeholders to drive projects forward.
  
  
• Languages: Fluent in  English – written and spoken.

Nice to have

Previous experience managing at least one of these markets (CEE, Netherlands, Czech Republic, and Slovakia) will be considered a plus.

Salary range

€ €45.000

Location

While we have an office in Milan, you can benefit from our flexible hybrid model, empowering you to work where you're most effective.

What you will find at Shopfully

• An opportunity to thrive in a rapidly scaling multinational company;

• A vibrant, informal, and inclusive work environment;

• We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work;

• Access to learning opportunities and regular feedback sessions;

• Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options), and ergonomic setups;

• Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks;

• We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are;

• Benefit from additional country-specific advantages based on local contracts and practices.

About us

WHO WE ARE 

We're a team of 450 people (and counting), from 30 different nationalities. We're on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That's why building a more diverse team, as well as bringing in even more talent, is so important for us.

TO FEEL AT HOME  IN SHOPFULLY YOU NEED 

• Progress Over Perfection: We move forward. Always. In a fast-moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.

• Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.

• Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That's not a flaw. It's the price of ambition.

• Challenge with Empathy: We speak up, even when it's hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

• Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It's a mindset.

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