Head Of Performance Marketing

2 giorni fa

Milano, Lombardia, Italia Delvian A tempo pieno

We are seeking an experienced
Head of Performance Marketing
to lead and scale our acquisition strategy for a fast-paced fashion brand with a bold presence across key international markets.

You'll lead a small team (and grow it), work cross-functionally with Creative, Product, Data, and Brand teams, and have full ownership of budget.

Key responsibilities:

  • Own the end-to-end performance marketing strategy across all channels (Meta, Google, TikTok, YouTube, Display, Affiliates, etc.)
  • Lead campaign planning, execution, A/B testing, and performance optimization
  • Drive customer acquisition and retention across the entire funnel
  • Develop and refine attribution models and track performance across multiple touchpoints
  • Partner with the Creative and Brand teams to test and iterate ad creatives and messaging
  • Lead and scale a team of high-performing marketers and external agencies
  • Forecast, manage, and optimize the marketing budget
  • Report results clearly

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field
  • 7+ years of experience in performance marketing roles, ideally in fast scaling eCommerce
  • Strong experience with marketing analytics, tracking tools, and attribution models
  • Proven track record managing budgets
  • Excellent leadership and communication skills; experience in managing teams
  • Data-driven and obsessed with experimentation, measurement, and growth
  • Experience working cross-functionally with other teams
  • Native Italian speaker
  • Fluent in English, additional languages are a plus

Industry

  • Retail Apparel and Fashion

Employment Type

Full-time

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