Marketing & Brand Manager

1 settimana fa

Milano, Lombardia, Italia Insparya Hair Company Italy A tempo pieno

About Insparya

Insparya is the largest clinical group specialized in the Diagnosis, Treatment, and Research of Hair Health, with an international presence in several countries, including Portugal, Spain, Italy, Oman, and Saudi Arabia. Operating in the market since 2009, the Insparya Group has a Technological and Biomedical Research Center, covering everything from stem cell research to robotics.

Insparya's mission is to transform lives by offering innovative and personalized solutions in the field of hair health, promoting confidence, self-esteem, and well-being.

Mission

This person will be responsible for adapting and executing Insparya's marketing and brand strategy to strengthen market positioning and maintain a consistent brand identity. You will lead initiatives that increase brand awareness, drive engagement, and build loyalty through effective campaigns, digital channels, and targeted communications.

Responsibilities

  • Develop and implement the marketing and brand strategy.
  • Manage the creation of localized content, including social media, digital advertising, and promotional materials, ensuring consistency with the brand's identity.
  • Oversee brand management activities, ensuring adherence to global standards.
  • Monitor and analyze campaign performance using digital analytics tools, optimizing strategies to improve ROI and engagement.
  • Drive initiatives that strengthen brand positioning, including partnerships, events, and community engagement.
  • Maintain and update brand guidelines and ensure compliance across all communication materials and platforms.

Requirements

  • Degree in Marketing, Communication, Digital Media, or related fields.
  • Experience in marketing and brand management, preferably in a healthcare sector.
  • Proven expertise in digital marketing, including social media management and performance analytics.
  • Strong understanding of local market dynamics.
  • Excellent project management and organizational skills.
  • Creative mindset with strong communication skills.
  • Fluency in English. Spanish is considered a plus.

Core Competencies

  • Communication:
    Clearly and effectively convey information, both verbally and in writing, facilitating mutual understanding and collaboration.
  • Teamwork:
    Ability to collaborate harmoniously and productively with others, contributing to common goals and supporting colleagues.
  • Integrity:
    Uphold high ethical and moral standards, being honest and transparent in all actions and decisions.
  • Innovation:
    Ability to think creatively and introduce new ideas and solutions.

Why you should join Insparya

  • Join a fast-growing international group with a multicultural team, offering professional development opportunities.
  • Develop skills in an innovative and high-demand sector, with access to best practices and the latest trends.
  • Contribute to the well-being and self-esteem of our patients in a positive and dynamic work environment.

We look forward to discovering your talent

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